Stories from January 8th, 2010

The Third Floor turns to StudioGPU MachStudio Pro

The Third Floor, well known previsualization experts, recently turned to StudioGPU’s real-time 3D workflow features in MachStudio Pro for their recent work in stereoscopic 3D production.

“Finding MachStudio Pro was like finding the Holy Grail,” says Chris Edwards, founder and CEO of The Third Floor. “You can literally convert previs assets or final assets and port them to MachStudio Pro to create a real-time light sculpting experience. As the previsualization pipeline evolves people are trying to figure out how to compete in a global marketplace,” continues Edwards. “We see MachStudio Pro playing a key role in the future of virtual cinema.”

Stereoscopic films, in particular, require much more planning than traditional films.  Some of this is due to inexperience in the field, but largely it’s due to the additional requirements brought on by working in an environment where the relative depth of objects suddenly becomes much more important.  Full release after the break.

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