The new commercial for Nintendo’s upcoming “Super Mario Galaxy 2″ shows the work of VFX studio “Superfad”. A fun commercial with great visuals, and a sequel to one of my favorite Wii games.
To view “Planets” please visit:
http://superfad.wiredrive.com/l/p/?presentation=5901b4db0c1f15961c74eb96ef596959
Full credits after the break.
A new shoe from Adidas, the F50 football boot, became the focus of a 45-second online promotional video for Superfad and 180 Amsterdam. Using the concept of a light tunnel and using several abstract design element, the result is a beautiful dance of light and sound.
To keep the look of the spot consistent, Superfad came up with the concept of having the F50 boot interact with a football made up of the light streams that appear throughout the spot. Playing with various speed ramps and bullet time effects gives the viewer time to fully appreciate the boot’s design, while reinforcing the exceptional speed its lightweight design gives the player.
View the spot via the link below, and read the full credits & press release after the break.
A beautiful new promo campaign from Superfad promotes the new Sony Bravia HDTV. A beautiful combination of live video and CG environments with beautiful colors and effects bring the campaign to life.
Superfad’s new in-store campaign for Sony is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.
View the ad online here, and read the full press release after the break.
A new promo for SEAT, sponsors of Shakira’s upcoming european tour, showcases the work of Superfad in a wide variety of styles.
“This job encompasses every bit of animation and live action knowledge we have amassed over the years,” comments Superfad Creative Director Adam Parry. “The clients and the agency Atletico have been a real dream to work with and Shakira had to take a leap of faith and trust us to take her on this fantastic visual journey. We’ve had a blast every step of the way.”
The video is part Fanta Girls, part 8-bit Pixel graphics, part Claymation, part Bladerunner, and all hot. See the video, the making of, and the press release all after the break.
We’ve mentioned the Clinton Climate Initiative film before, but a new press release has come out indicating that the film was made by Kontentreal and Superfad.
“Climate Positive” highlights the impetus for the project, its inspiration and goals. It was directed and produced by kontentreal, the documentary film and strategic entertainment company that previously collaborated with Superfad on the PBS series “e2″ which was narrated by Brad Pitt.
See the full press-release and photos after the break, and be sure to see the film.
A new video is out from the Clinton Foundation that takes powerful imagery of urban waste and emissions, and combines it with infographic statistics of the details. Created by superfad, it’s part of the Clinton Climate Initiative to propose a model for sustainable urban growth.
See the video after the break.
A new commercial for Major League Baseball created by Superfad for Fox Sports uses an amusement park theme coupled with b-roll framings and signature city monuments combines 100 different geographic datasets covering 20 cities to create a great commercial that’s fun to watch, while avoiding alot of old cliche sports commercial tricks.
See the full press release and more pictures, and a link to the commercial, after the break.
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