The new ad for the Honda CR-V will debut during this weekend’s SuperBowl XLV, showing the work of “Brand New School” in dealing with some fun compositing work.
On location, the BNS team used the ARRI Alexa digital camera system to capture HD source footage. Also, a crane car called The Edge System from Performance Filmworks allowed the crew to capture the moving vehicle from various angles as it appeared in different situations at and near the picturesque airport.
For BNS VFX supervisor Vadim Turchin and many studio artists, the first steps in post were to track the live-action scenes and rotoscope the background and the CR-V. A matte painting was created for the background, which was projected onto 3D geometry in Maya. All the elements were then put together in After Effects, along with additional plates, particle effects, and initial color correction. Final color was handled in Autodesk Flame.
See the spot below, and read the release after the break.
Fans of the Superbowl have a great new gadget to play with, courtesy of junaio and USA Today. You can download the junaio app and fire up the “Superbowl 360″ channel and get an interactive tour of the new Texas Stadium with commentary from Dallas Cowboys owner Jerry Jones.
But that’s not all. On Monday, February 7th, you’ll can pick up a copy of USA Today discussing the game and use the junaio to see interactive 3D re-enactments of the photos included in the newspaper. These animations will be created “mere hours” after the game to ensure their accuracy.
Get the full release after the break, get the details at their site, and see their demonstration video below.
Kevin Weil of Twitter’s Analytics team took a deep look at the massive firehose of data that was Twitter during Super Bowl 44 and visualized the data about the game and about the advertising as a percentage of Twitter volume as a whole.
We categorized each incoming tweet as about the Super Bowl itself, about the brands or the commercials, or neither. Dividing each group by the total volume of tweets, we produced the graph below which represents a minute-by-minute reflection of people's thoughts and emotions during the game
Of course, several of the big spikes related to touchdowns, interceptions, and the famous on-side kick. I’m surprised at how “steady” the tweet volume was during the half-time show. Get the full chart and details at their site.
The New Orleans Saints are going to the Superbowl for the first time in the history of the franchise. I grew up on Archie Manning and the Saints since they were the closest NFL team. Dan Swenson from the Times Picayune has taken data provided by the NFL on where the quarterback for the Saints, Drew Brees, throws the football. He labels the passes by in order of pass attempt, completion, touchdown, interception, and incomplete pass. The dots are not exact locations on the field. Instead they are just general areas that he has thrown to. Click the link below to see the statistics for every game that he has played in this year.
The new ad for the Honda CR-V will debut during this weekend’s SuperBowl XLV, showing the work of “Brand New School” in dealing with some fun compositing work.
Fans of the Superbowl have a great new gadget to play with, courtesy of junaio and USA Today. You can download the junaio app and fire up the “Superbowl 360″ channel and get an interactive tour of the new Texas Stadium with commentary from Dallas Cowboys owner Jerry Jones.
Here’s the pixels for today:
VizWorld.com 
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