VizWorld.com

A new ad for Sovereign Bank shows the interrelationship of the many pieces of Sovereign’s Better Banking philosophy as a giant wall made of puzzle pieces, as actors squeeze ever more into the wall.  Shot entirely on RED, DIVE and Shooters Inc brought the concept to reality through some clever post VFX work.  One fun scene is when two actor have to squeeze in a piece just a bit too large.

The next creative hurdle came when two actors needed to compress a puzzle piece to make it “fit” into their Better Banking wall. Shooters created an actual flexible puzzle piece, which was then tracked and shot. An additional 3D puzzle layer was also created and Shooters and DIVE artists match moved the virtual piece over the actual physical piece. Lastly, Shooters and DIVE artists created the final fully-3D closing shots of the Sovereign Bank and Banco Santander logos falling into place to complete the puzzle.

Read the full release after the break.

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Graphics dice, shooters, television

Former BOND Edit Founder and Creative Director Jeff Beckerman will be joining Shooters to head their new ShootersNYC division.  Housing its own creative staff, they hope to tap into now only their local expertise in their home-base of Philadelphia but the exciting landscape of New York.

‘’We are excited about being in New York,’’ Ray Carballada, Shooters’ President says. ‘’Our unique structure and success in advertising, television development and feature films is proving to be a major asset in working for networks, agencies and brands.”

Get the full details after the break.

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Graphics shooters

The Mid-Atlantic Sports Network (MASN), a sports network jointly owned by the Baltimore Orioles and Washington Nationals, approached Shooters Post & Transfer to help them build their latest commercial.  Due to budget constraints, they decided to shoot everything on greenscreen and composite in backgrounds later.  This afforded them not only creative flexibility, but kept everything within the always-shrinking advertising budget.

”The virtual set allowed us to composite the fans into the scene, and because we shot digitally we were also able to take all the camera data and use that to make the scenes perfect in terms of lighting, shadows and perspective,” Mendez said. ”The other advantage was the control we had on these complicated VFX driven spots.  Partnering with Churchman Productions ensured that the client got want they wanted and the budget was not blown because something was shot incorrectly.”

You can see the commercial at the Shooter’s site, and read the full press release after the break.
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Graphics commercial, shooters, sports, vfx

A new HD commercial done by Shooter’s Post & Transfer for Dick’s Sporting Goods, called “Be The Hero”, is alot more complicated that first appearances.

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Graphics commercial, shooters, vfx