A new ad for the UK McDonald’s Coke Glasses promotion showcases some spectacular CG imagery from Royale. Not many details on the process, but it’s a beautiful ad to watch.
See the ad, and some concept boards, at their site.
“We Are Royale” worked with Comedy Central and Rick Austin to create a unique CG-heavy opening to the upcoming Larry the Cable Guy Roast. Using footage shot with RED cameras they were able to use high-quality imagery with unique animated tattoo overlays to get both the style and information they needed.
See the opening at their site, and the complete press release after the break.
VizWorld.com Got an idea for a story? Drop us a line at [email protected] or other means.
Comments