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In what sounds like a pretty interesting use of 3D, RealD and the London Opera House have teamed up with Toshiba to package 3D BluRay releases of ‘Carmen in 3D’ with select TV’s, PC’s, and BluRay players.  Currently only viewable in RealD Theaters, the Play format is ideally suited for 3D work due to it’s fixed working area and limited range of motion.

A co-production of RealD and London’s Royal Opera House, CARMEN IN 3D gives viewers the best seat in the house, taking them on a magic carpet ride into the heart of the production – immersing them into this exciting story of love, jealousy and betrayal.

CARMEN IN 3D is a dazzling film, filled with some of the best-loved music ever written – and performed by a world-class cast. With English subtitles throughout, it is the perfect event for life-long opera fans and first-timers alike! Available exclusively in RealD theaters beginning in March 2011.

RealD, Toshiba Run ‘Carmen In 3D’ Promos – 2011-02-11 18:23:01 | TWICE.

Graphics 3d, bluray, reald, toshiba

What you see above is a new design for the classic RealD 3D Glasses used in theaters around the world, created by Polaroid to fix several of the problems with the current design.

Polaroid claims the curved surfaces provide a superior viewing area for large, theater-caliber screens, and ample room for prescription lenses underneath. Polaroid points out that the lenses offer UV protection as well, should you wish to jaunt around outside wearing them.

Not to mention they actually look pretty cool.

via Polaroid Partners with RealD for New 3D Glasses Line.

Hardware polaroid, reald

This week RealD has it’s IPO (initial public offering) that opened at $16/share, and managed to pull in an impressive $200M over 12.5Million shares, up from the expected 10.75 million.  Analysts are mixed as to what this means for 3D movies, as more 3D movies keep coming out but sales seem to be dropping (Toy Story 3 only pulled in 56% of revenue from 3D).  In the announcements, I found this interesting little tidbit on how RealD has managed to edge out all their competition in becoming the #1 source of theater 3D.

RealD has vaulted to success by offering theater owners a free upgrade to 3D, and then charging them a license fee. That fee had been 75 cents per attendee, but it has since fallen to between 40 cents and 50 cents, BTIG said in a report.

Hollywood studios are subsidizing the cost of RealD’s glasses at theaters, but BTIG said it expects Hollywood to shift that burden to RealD and the theater owners.

Well now you know why you’re paying extra for those 3D tickets, it’s straight to RealD to subsidize the upgrade.

via UPDATE 2-RealD IPO raises 33 percent more | Reuters.

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If you own an iPhone or iPod Touch (or maybe if you’ve pre-ordered an iPad), and you work in Stereo Video, then the RealD people have released the App you need to get.

The RealD Professional Stereo3D™ Calculator for iPod® and iTouch® provides a learning and production tool for filming in stereoscopic 3D. Whether you’re a seasoned stereographer or relatively new to shooting in 3D, this easy-to-use stereo calculator will help determine the right setup for your rig, fully taking into account parallax, separation, camera and lens choices, all from the palm of your hand. The RealD Professional Stereo3D™ Calculator can help reduce production time by reporting how subjects will appear in 3D, while maximizing on-set efficiency, particularly with new shots setup on-the-fly.

Now, All this awesomeness doesn’t come cheap, currently going for $299.99 ( ), but it’s a huge amount of functionality that includes everything you need to get your screen, rig, and camera settings ready to go.

Get the details, and buy the app,  here.

Hardware, Science iphone, reald, software, stereoscopic

More 3D TV’s from CES, this time from Toshiba. They’ve partnered with RealD to create a new line of televisions called “Regza”, which will bring HD 3D LCD’s to us in 2010.  It is still, however, active stereo, unlike the passive polarized stereo RealD uses in theaters.

The RealD Format is a proprietary version of a side-by-side 3D format that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of HD 3D content to any 3D-enabled display type – plasma, LCD or DLP. The RealD Format uses a unique set of proprietary filters and other technologies making it compatible with today’s HD infrastructure for high quality 3D delivered via cable, satellite, packaged media or the internet.

via Toshiba announces partnership with RealD for 3D teevees — Engadget.

Hardware 3d, ces, lcd, reald, stereoscopic, toshiba, tv

Avatar made $73 Million in it’s opening weekend in the US, and over half of that was in the 3D version provided by RealD.

We congratulate our colleagues at 20th Century Fox on the tremendously successful release and spectacular campaign for ‘Avatar’” said Michael V. Lewis, Chairman and CEO of RealD. “This landmark weekend with over half of the box office coming from RealD-equipped theaters demonstrates that audiences have both discovered and are becoming loyal fans of RealD’s new generation of 3D.”

A good sign of more and better 3D films coming to theaters in 2010.

via RealD Delivers Over 50% of Domestic Avatar Gross – ComingSoon.net.

Graphics, Hardware 3d, avatar, movie, reald, stereoscopic

InConcert3D, AEG Live, Action 3D Productions, and RealD have partnered up to bring the latest concert of the Dave Matthews Band nationwide in stereoscopic 3D using some new technology that brings the production costs down significantly.

“With the Dave Matthews [movie], the idea was to mimic a concert,” explains AEG Live’s John Rubey, who is executive producer and president of AEG’s Network LIVE. “The movie features Dave Matthews at the Austin City Limits festival, Ben Harper from the Mile High Music Festival and Gogo Bordello from the Pine Music Festival.”

via Studio Daily Blog » Dave Matthew Band in 3D on December 11.

Graphics, Hardware 3d, concert, reald, stereoscopic

If you’re interesting in 3D visualization & Stereoscopic displays, you might want to check out a new bundle from Lightspeed Design and RealD.  For $7500, you can get a DepthQ HD3D Projector, 4 CrystalEyes 3 shutter glasses, and an EXXR IR Theatre Emitter (to sync the glasses).

DepthQ(R) HD 3D Projectors offer rock-solid, 120Hz stereo 3D at 1280×720 resolution. These bright, professional-level 3D projectors can easily display 9 ft (2.7m) wide 3D high-definition images using the latest Texas Instruments DLP(R) and BrilliantColor(TM) technologies for stunning colors and a 2000:1 contrast ratio.

CrystalEyes(R) 3 is the industry standard for engineers and scientists who develop, view and manipulate 3D computer graphics models in CAVEs, theaters and immersive environments. CrystalEyes(R) 3 is the leader for 3D visualization in molecular modeling, virtual prototyping, and aerial photography/mapping.

See the full press release after the break.

Read more…

Hardware 3d, crystaleyes, lightspeed, projector, reald, stereo