In 2010, Demand Content And Delivery!
It’s that time of year again when we peruse the Best Of Technology lists and see what rated. This one stayed with me: CNN’s Top 10 Tech Trends of 2009. (Go read it and return; I’ll wait.) While one of the better tech pieces I’ve read this month, mostly because it mentions a lot of the tools that impacted us in 2009, it doesn’t delve into what truly makes or breaks that technology beyond the surface of the device itself. This bothers me given CNN’s huge readership and the things people take for granted.
Technology is not just gadgetry. It is also content. A smartphone is great hardware but what you see in there – email, mobile websites, maps, books, videos, games and numerous apps – works with the smartphone to make the gadget useful. Without this content, and millions of folks who work everyday to keep it accurate and accessible, your phone is a nice paperweight. An eReader with access control placed on content will one day make an expensive brick. In other words, what’s in the package, who put it there, how correct it is and how quickly and easily you can get it are as important, if not more, as the beauty and speed of the package itself. Pay attention to it and ask for it all.
Hello! Maps!
One of the most important aspects of smartphonery and search is geography. That integration of positioning technologies allows you to hold your phone up to a cellphone signal and a Google or Bing map shows you where you are. That advances in real-time 3D graphics give you 3D map navigation on any browser. Moreover, how many social applications – from Foursquare to Yelp and Flickr to Twitter – have you used that aren’t location-based?




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