The latest issue of Popular Science magazine has a hidden AR marker that works with the metaio application to show you an interactive 3D display of the new Motorola Xoom tables and Google’s Honeycomb (android) 3.0 OS.
“The Popular Science audience always look forward to reading about what`s next, but this month’s cover gives them an opportunity to experience firsthand the new technologies that are changing the future of magazines,” said David Ginsberg, Integrated Account Manager at Popular Science. “metaio’s software has made it possible for us to keep our readers up to date on the top tech trends in a way that’s fun, dynamic and engaging.”
Check out a demo of the experience below, and read the full release after the break.
Metaio has a cute Christmas video online that mixes some old-school slight of hand with modern augmented reality technology.
metaio’s developers and the renowned German Magician, Simon Pierro, have teamed up to bring you an extraordinary mixture of classical magical skills and real-time visualization technology. This was captured in a single shot and contains no post production or editing except for audio and some on air design (credits).
metaio has formally announced the 2010 ‘insideAR’ conference on Augmented Reality, to be held September 27th in Munich.
The insideAR augmented reality conference by metaio is a comprehensive overview about state of the art technology and business opportunities in the growing field of connecting real and virtual worlds. You will have the chance to get in touch with our R&D or application development specialists as well as our partners and international experts from various industries. See the applications of tomorrow and get insights from our best-practice examples in marketing, e- and mobile commerce, gaming, publishing, IT and industrial applications. When you think that augmented reality will change the way we look at the world, insideAR 2010 will change the way you look at the technology.
Information is still sparse, but registration is open now!
An impressive new offering from JCPenny and Seventeen Magazine allows teenager to virtually try on clothes via a markerless augmented reality shopping website without any of the hurdles of their predecessors. Utilizing technology from metaio, the “virtual dressing room” simply allows the user to stand in front of the PC without any special printed markers, and the image recognition algorithms take over from there and overlay the selected items of clothes over the display.
“The application is a true breakthrough in online product visualization, as clothes are automatically overlaid on the consumer`s real-time video image through their webcam,” said Kristine Welker, vice president of sales and marketing for Hearst Magazines Digital Media. “With the help of our exclusive retail partner JCPenney, the virtual dressing room makes online shopping easy and viral: with a simple wave of a hand, shoppers can select, rate and share their top picks with friends via Facebook or email, and even purchase the items directly from jcp.com.”
An impressive use of Augmented Reality, and a huge win for markerless AR. Full press release after the break.
How many times has this happened to you: You’re out shopping for some new piece of furniture (a Couch, curtains, a TV maybe) and you find what you think you like, and it seems like it would fit perfectly. Then you get it home and it doesn’t look anywhere near as good as you thought. That problem may be a thing of the past thanks to a new product from YOUReality that combines augmented reality technology from MetaIO with shopping to let you see your purchases in your home before you buy.
“YOUReality gives cool technology relevance in the world of commerce by driving retail sales through increased conversion rate ” says YOUReality founder Michelle Fallon. “Retail Visualization takes the guesswork out of the visual aspects of shopping making the buying decision faster and easier. Retail Visualization for ecommerce allows product visualization in a web store and then adds the selected items directly to the shopping cart or wish list ” she says.
For some great examples and info, check out this Youtube Video.
It’s been a while since we heard anything about the interesting Augmented Reality Lego Set kiosk that mysteriously popped up in Illinois, but a press release lets us know that it was created by MetaIO, and will now be coming to all Lego stores worldwide.
“The DIGITAL BOX helps consumers get a better impression of our products,” says Torben Nielsen, Director of 3D technology from the LEGO Group´s Digital Development Department, and adds: “we`ve had very positive feedback from our stores and customers. Thanks to metaio`s technology, we can excite and inform our customers on a new level.”
Read the full release and see a demonstration video of the technology, after the break.
Metaio, creators of the Junaio mobile augmented reality platform we’ve discussed before, is attending the Mobile World Congress this week and announcing their new SDK for Augmented Reality tool development : Unifeye.
The Unifeye® Mobile SDK is the world´s first and only software development kit for creating mobile augmented reality (AR) applications. The professional toolbox is supporting all major mobile platforms and features the latest image recognition technologies, 3D rendering for animations with real time interaction and optimized components for mobile hardware. With the Unifeye® Mobile SDK software it is possible to create fascinating marketing experiences, intuitive information design, mobile augmented reality games or innovative retail solutions. Based on the proven AR platform Unifeye® by metaio it is possible to easily develop and deploy solutions at the interface between the real and virtual world.
Unifeye works in both high-level and low-level languages, and even works in a “programless” mode where you simply import XML descriptors and let their tools do all the work for you.
In addition to the Unifeye announcement, the metaio’s CTO OEter Meier will be giving a speech in the “Mobile Innovation” session to discuss how mobile technology will change our lives, and how augmented reality is a major factor. Also, Sony Ericsson will be demonstrating a new Android-drive device at an event called ‘Creation Day” on Wednesday (February 17th) that will be the first example of metaio’s new feature tracking technology.
See the product video for Unifeye after the break.
It’s a bit later than previously expected but junaio, the world’s first social augmented reality platform, is now available in the iTunes App Store for all iPhone platforms. From the press release:
With junaio, metaio is putting the power of its augmented reality technology – which has been used by industry giants such as Volkswagen, LEGO and Popular Science plus hundreds of other companies – in the hands of everyday consumers. The worldwide film company Focus Features has partnered with junaio to place memorable characters from its hit animated movies 9 and Coraline (the latter feature already available on DVD through Universal Studios Home Entertainment) on the platform to allow users to interact with the creations.
Unlike other applications that attempt to create new social networking communities, junaio is designed to tie existing platforms together with augmented reality based social interactions. Users can insert an (animated) 3D object into a photo taken with their iPhone and upload it to Facebook, or augment images that others have posted. The technology will soon be available on other smart phone platforms such as Android and Symbian.
Go get the app in the iTunes App Store. You can read the full press release and see some sample video after the break.
A new press release from metaio announced that they will be launching a new Augmented Reality application for the iPhone, named junaio, on November 2nd. From the release:
By combining innovative online and mobile technologies, junaio will allow users to see location-based content through the display of a mobile device. Users can leave traces, messages or objects and visually interact with their friends or anyone else in the world. Already existing web services can be enhanced and completely new ways of interaction can be created. Whether it is social networks, multimedia content or game concepts – virtually anything can be embedded in the real world and connected to a certain place. “The possibilities are endless, we are taking the Internet outside to the real world,” says Thomas Alt, Chief Executive Officer of metaio.
Given that this is for the iPhone, the November 2nd date is probably a “Best guess” given Apple’s typical 2-week turnaround. After the iPhone version is out, they expect to release an Android and Symbian versions as well. Read the full press release after the break.
The latest issue of Popular Science magazine has a hidden AR marker that works with the metaio application to show you an interactive 3D display of the new Motorola Xoom tables and Google’s Honeycomb (android) 3.0 OS.
Metaio has a cute Christmas video online that mixes some old-school slight of hand with modern augmented reality technology.
It’s been a while since we heard anything about the interesting 
Metaio
VizWorld.com 
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