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Here’s a humorous new marketing video from AMD pushing their AMD FirePro cards.  They tackle the “unnamed Green-colored Vendor” as being overpriced, power-hungry, and less effective (4 monitors on 2 cards, vs 6 monitors on 1).  It’s funny if not entirely accurate, but it’s marketing fluff, so who cares if it’s 100% accurate right? 90% is good enough.

I do have to wonder why NVidia sells Quadro’s for $5k.

Update 6/2 10am: Looks like AMD pulled it down, or at least marked it “Private”.  No indication on why…

YouTube – AMD FirePro: Good Idea, Bad Idea.

Hardware amd, firepro, marketing

2010 Advertising Spending By Company – Business – GOOD.

infographics advertising, good, marketing

A clever new marketing campaign for the Fabra RS Rally car from Skoda allows you to take the car out for a fun test-drive using Augmented Reality technology.  Simply print out the “steering wheel” while conveniently folding the AR marker onto the back, then take it for a spin.  Post your best times on you Facebook wall, and challenge your friends to beat it.

The resolution of the system isn’t that great, but it’s good enough for the video-game style controls they give you.  Not only that, but the audio and visuals really do a good job of making it more ‘video game’ than ‘driving simulator’.  A clever PR maneuver, guaranteed to bring them some press buzz.

Graphics augmented reality, marketing

Adidas has announced a new show coming soon called the ‘Originals AR Game Pack’ which, as far as I can see, it just a regular shoe with a special Augmented Reality marker on the tongue (As shown in the picture).  Put the shoe in front of your webcam and be granted access to a collection of online games exclusive to shoe owners.

Or, get a picture of someone else’s marker and some scotch tape and you can literally “make your own”.  In fact, you probably don’t even need the shoe.  Not real sure what Adidas is thinking with this one.

adidas Originals | Lifestyle | AUGMENTED REALITY SHOES – COMING SOON.

Hardware adidas, augmented reality, marketing