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Earlier this week, you could have thought Britain’s Sky TV was single-handedly funding the 3D Television movement thanks to a new press release from LG touting a massive sale of 15,000 3D television sets they plan to deploy across the UK to promote their new 3D content.  You may remember the lackluster reception they got from their last attempt, and it looks like they’ve learned their lesson and will have more venues (many more) to hit a wider audience.

“LG wants to enable more customers to experience 3D TV technology in action,” said Havis Kwon, Executive Vice President and head of the LCD division of LG. “Watching live 3D sports broadcasts in public areas brings fans as close to the game as possible without having to step into the stadium. These partnerships will help consumers become more familiar with 3D TVs and that can only be a positive for the industry and innovation.”

Well, LG has backpedaled a bit on that and released a new statement saying that’s not really what is happening.

Today, however, LG said that figure was “inaccurate”. Sky, it said, isn’t buying a warehouse full of 3D TVs, after all. Instead, it is “helping support its commercial customers purchase TVs direct from a UK third party”.

In other words, it’s working with pubs to encourage them to buy 3D TVs. Not to mention the dozens of pairs of 3D glasses they’ll need to allow boozers to enjoy three-dimensional soccer action over a pint or two.

I gotta admin, that makes more sense.  I doubt many pubs will take them up on it, unless Sky offers some huge discounts or reimbursements to make it happen.  I think they’ld have more luck if they moved beyond ‘commercial customers’ and into mainstream, offering all of their customers big discounts after agreeing to a 2-year contract (think Cell-phone subsidies).

via 뉴스와이어 – LG Electronics Leads Live Sports 3D Broadcasts With Major Media Partnerships.

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The new ads for the 3D Ready, LED, Slim-bezel, internet connected LG Infinia television showcase the work of Framestore in animating clouds of butterflies, tree-climbing elephants, and friendly fish in the trio of ads.

In Butterflies, the main challenge was to create thousands of butterflies that looked real as a swarm, whilst retaining the intrinsic beauty that these fascinating insects possess, particularly during flight. The 3D team had to find the right balance between naturally chaotic flying and choreographed flying that could neatly tell the ad’s story of ‘infinite flow’. Caution was taken to ensure the butterflies didn’t become too stylised and bird-like, especially in the more crowded shots. The opening hero butterflies were hand animated for a smooth and organic feel, but the wider shots used a particle system to disperse the insects when they begin to number in the thousands. Range of colour and attention to detail were crucial, so the team created unique butterfly designs and added touches like rendering a fine layer of fur to avoid a plastic or solid look.

See all three ads in the video below.

via LG Infinia Enhancing Reality.

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Another entry in the tiny but expensive OLED TV space comes from LG, who will be releasing their 15″ OLED TV in Europe for a whopping 1999 € (roughly $2700).  From the opening paragraph of their press release:

LG Electronics (LG), a leading global supplier and technology leader in consumer electronics, brings in Austria a TV to the latest generation on the market. The only 3mm deep and 15 inches wide 15EL9500 is equipped with the latest OLED technology (Organic Light Emitting Diode) and for total television experience of the future. With a sharp contrast from 10.000.000:1, a reaction time of 0.001 ms and an extremely low power consumption, is one of LG OLED worldwide as one of the finest quality, technologically TV. The design and high-tech device comes in early May on the Austrian market.

Translated with Google Translate

Don’t know about you, but I find it hard to justify that much money for a 15″ TV running at only 1366×768, even if it is OLED and has a 10Million:1 contrast ratio.

LG to release their 15″ OLED TV in Europe in May for 1999 euro.

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LG opened CES with their Press Briefing, and Engadget has the mammoth press release announcing 39 new LCD HDTV’s that cover the entire spectrum from high-end to low-end.

The top of the line LE9500 Series  is LG's first LED 3D HDTV offering, but is also ultra slim with a 8.5mm bezel, has optional wireless HDMI set-back box, Local Dimming, 480Hz, THX Certification, NetCast (VUDU, Netflix, DLNA and just about every other streaming service including Skype). In fact the only bad aspect of the LE9500 is that it is only available in 47 or 55-inch variety. The lineups goes down from there and there’s something for everyone and you’ll just have to click on the press release to see all 39 options. One thing you won't find in the release is the price or availability, which seems to be the trend this year at CES.

In addition to just TV’s, they’ve got a full HD 3D Projector and an interesting Skype-enabled HDTV.

via LG presents 39 new LCD HDTVs, most with NetCast, some with 3D — Engadget.

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LG has set a new record for thin LCD televisions, with a new 42-inch LCD panel with LED backlights and optical film that’s an impressive 2.6mm thick.

The 42-inch panel weighs less than 4 kilograms – making it ideal for wall mounted TVs. Moreover, the new product offers 120Hz refresh rate technology with full HD (1920 x 1080) resolution for clear and sharp image.

Not many details right now, but it’s to be on display at CES in Vegas.

via LG announces “world’s thinnest” 42-inch LCD panel — Engadget.

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While I dispute the “world’s first” part of the claim, LG hast just announced a new 3D LCD TV that works with active shutter glasses to create true full-resolution 3D visuals. (…)

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LG Showcased several new AMOLED display panels at the IMID2009 and FPD International 2009 shows, including an impressively large 20.7inch display targeted at medical uses. (…)

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LG has announced that they’ll be debuting a new 15inch OLED display panel in Berlin at the IFA-2009 event.  Specs are slowly trickling out, but this looks like it could be the big OLED announcement many have been waiting for. (…)

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LG demonstrated an 0.85mm thick OLED display panel capable of withstanding direct mallet strikes.

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LG has a new 23″ 3D LCD HDTV that claims double-brightness over traditional 3D LCD Televisions.

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By using a new technology called Light Guide Sheets (LGS), LG has been able to reduce the thickness of an 42-inch LCD Television to a mere 6mm, and the weight to 6.1kg. (…)

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LG has finally priced its new LH90 series displays.  Supporting 240Hz 2-Million:1 contrast ratio displays at 42,47, and 55 inches, the LED tv’s also have THX support and the ability to play DivX files over USB.  The prices right now are $2445 to $4742 (depending on size), but no release date has been announced. (…)

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