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Stories from August 2nd, 2010

Markerless Augmented Reality in JCPenny’s Virtual Dressing Room

An impressive new offering from JCPenny and Seventeen Magazine allows teenager to virtually try on clothes via a markerless augmented reality shopping website without any of the hurdles of their predecessors. Utilizing technology from metaio, the “virtual dressing room” simply allows the user to stand in front of the PC without any special printed markers, and the image recognition algorithms take over from there and overlay the selected items of clothes over the display.

“The application is a true breakthrough in online product visualization, as clothes are automatically overlaid on the consumer`s real-time video image through their webcam,” said Kristine Welker, vice president of sales and marketing for Hearst Magazines Digital Media. “With the help of our exclusive retail partner JCPenney, the virtual dressing room makes online shopping easy and viral: with a simple wave of a hand, shoppers can select, rate and share their top picks with friends via Facebook or email, and even purchase the items directly from jcp.com.”

An impressive use of Augmented Reality, and a huge win for markerless AR. Full press release after the break.

JMU to host Virtual Fashion Show

1:17 pm Randall Hand

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SLrunway

James Madison University will be hosting a “virtual fashion show” in Second Life.

In an effort to introduce local and global community members to JMU’s virtual campus, its members will hold an open house, with a virtual fashion show as its premiere event. Avatars of JMU faculty, staff and students will model clothing in the traditional catwalk fashion, using a runway created by JMU staff member Jeremy Hawkins, assistant director of the Festival Conference and Student Center. Attendees can then “buy” the clothes the models are wearing for free, although clothing in Second Life often brings real currency.

In addition, visitors will be able to tour JMU’s Psychology Museum and the Student Union, amongst other buildings. Read the full release after the break.