Big Lazy Robot has posted a “Making Of” video on Vimeo for the impressive nike commercial “Exploit Yourself“. While there’s no dialog or technical data, it does show some detail shots of the model they created for the runner, some of the storyboards and sketches they created, and wireframes of some key scenes.
SyFy, the new name for the SciFi channel, has updated their website with the full “House of Imagination” commercial and behind the scenes footage of all the major effects. It’s a fun commercial if you’re a fan of their shows (Eureka, Sanctuary, Warehouse 13, etc) and a great collection of technical VFX shots.
An entertaining commercial for Barclay’s Investment bank from the folks at The Mill. Not much in the way of details, but you can see some clever CG overlay work in some of the reveals later in the commercial.
MPC helped Evian make their latest commercial where a group of choreographed roller-skating babies dance to The Sugar Hill Gang’s Rapper’s Delight. They filmed 134 different babies and then matched live-action heads with CG bodies over motion tracked data.
MPC’s team of animators used Autodesk Maya to create the baby skaters’ bodies. To ensure the babies appear fully realistic, it was important to carefully match movements, paying special attention to interaction between the shoulders, neck and head. To help achieve this, full CG babies were created and their heads were replaced later by the live action versions from the shoot by MPC’s compositing team led by Ludo Fealy.
While ILM built the majority of the Transformers you see on the big-screen in Transformers 2: Revenge of the Fallen, Digital Domain contributed supporting characters to the movie – and also to the little screen, where they got the job of building and animating the Transformers used in the LG Versa commercial, and the Burger King tie-ins.
Because Digital Domain’s Features division worked on the first “Transformers” movie and this sequel, the artists had a pre-existing toolkit of digital assets that they were able to reuse to construct the phone as it transforms, imbuing it with the actual gears, electronic pistons, cylinders and other parts used to build a Transformer. This approach allowed the spot to stay within the fantasy realm of the movie and also maintain its high-end aesthetic. Further pushing the big-budget filmic feel, Bay’s production team also used the film assets for Optimus Prime and Decepticon (provided by ILM) and shot the spot on the same downtown L.A. location as the film, with the same camera, lighting kit and lens package. Fans of the first “Transformers” movie might also recognize that the commercial is shot by shot, a faithfully recreated scene in which actor Shia LaBeouf first meets Optimus Prime.
Updated: Revised the opening paragraph when I found out that Digital Domain also created some of the Movie VFX shots, such as Alice.
While ILM built the majority of the Transformers you see on the big-screen in Transformers 2: Revenge of the Fallen, Digital Domain contributed supporting characters to the movie – and also to the little screen, where they got the job of building and animating the Transformers used in the LG Versa commercial, and the Burger King tie-ins.While ILM built the majority of the Transformers you see on the big-screen in Transformers 2: Revenge of the Fallen, Digital Domain contributed supporting characters to the movie – and also to the little screen, where they got the job of building and animating the Transformers used in the LG Versa commercial, and the Burger King tie-ins.
Marc Foster teamed with Cut+Run editor James Nelson to create a new commercial for Swiss Air. It’s a beautiful psychadelic combination of visuals from effect production company MK12 with a serene voiceover describing “what the flying experience is with Swiss Air”.
The Mill has a fantastic new commercial for swedish pension company AMF that shows collections of 3D photorealistic rendered insects.
The Mill LA’s team of 3D artists relished the opportunity of working on the latest commercial for Swedish pension company AMF. Filip Engstrom directed the spot which features a host of fully CG photo real insects. The star of the ad is a caterpillar who becomes forlorn after a series of trials and tribulations until he transforms into a beautiful butterfly.
Simply amazing quality. See the commercial at their site.
Mountain Dew’s new “Game Fuel” drink has a fun commercial making the rounds where two mild-mannered women meet in a grocery store, minutes later turning into their World of Warcraft characters and leveling half the store in a fierce battle. The spot was created by Zoic Studios using assets provided by Blizzard and motion capture data from House of Moves.
See the entire press release, pictures, and the video after the break.
A spec commercial for Nike, created by the guys at Big Lazy Robot Visual Effects studio, shows a mechanized free-runner performing some death-defying stunts over rooftops, elevator shafts, and dark alleyways.
Our wish was to show off the nerve and spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment.‘Exploit Yourself’ talks about pushing your limits just for the sake of it.
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