Motion Theory follows up their interesting IBM Data Baby commercial with two new offerings, Data Transportation and Data Energy.
The new spots continue to build on the innovative way IBM gathers and analyzes information and utilizes it to create efficiencies in everyday life. They are striking in different ways – “Energy” features beautiful holographic images flowing from energy sources while “Transportation” is an abstract visual metaphor for how people move around the world.
Motionographer brings us a pair of new campaign commercials from IBM aimed at making it known how much data exists in the world around us, and how IBM products make it possible. Harness the talents of James Frost of Zoo Films and Motion Theory, they push the increasingly popular “data aesthetic” genre to new heights.
See the full credit list at Motionographer, and watch the videos:
The new ads for the 3D Ready, LED, Slim-bezel, internet connected LG Infinia television showcase the work of Framestore in animating clouds of butterflies, tree-climbing elephants, and friendly fish in the trio of ads.
In Butterflies, the main challenge was to create thousands of butterflies that looked real as a swarm, whilst retaining the intrinsic beauty that these fascinating insects possess, particularly during flight. The 3D team had to find the right balance between naturally chaotic flying and choreographed flying that could neatly tell the ad’s story of ‘infinite flow’. Caution was taken to ensure the butterflies didn’t become too stylised and bird-like, especially in the more crowded shots. The opening hero butterflies were hand animated for a smooth and organic feel, but the wider shots used a particle system to disperse the insects when they begin to number in the thousands. Range of colour and attention to detail were crucial, so the team created unique butterfly designs and added touches like rendering a fine layer of fur to avoid a plastic or solid look.
A beautiful new promo campaign from Superfad promotes the new Sony Bravia HDTV. A beautiful combination of live video and CG environments with beautiful colors and effects bring the campaign to life.
Superfad’s new in-store campaign for Sony is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.
View the ad online here, and read the full press release after the break.
As the Oscars approach, TCM has begun their “31 Days of Oscar” program airing some of the greatest Oscar winning films in history. With every such promotion, they need a promo clip and the job fell to yU+co, who recreated a virtual flatbed and filmstrip.
”In order to make the film appear as if it was moving, the right amount of grain, blur and flicker had to be created and the ‘ride’ up and down of the filmstrip replicated as it moved through the machine,” says Taylor.
Elements were created in Maya and After Effects and then composited in Nuke, with most shots having at least 6-8 layers. Also, low-resolution motion tests of the camera choreography and 3D elements flying around the machines were refined until there was a well-paced flow to the spot that showcased the film clips.
You can watch the promo online here, and read more in the press release after the break.
A new promo for SEAT, sponsors of Shakira’s upcoming european tour, showcases the work of Superfad in a wide variety of styles.
“This job encompasses every bit of animation and live action knowledge we have amassed over the years,” comments Superfad Creative Director Adam Parry. “The clients and the agency Atletico have been a real dream to work with and Shakira had to take a leap of faith and trust us to take her on this fantastic visual journey. We’ve had a blast every step of the way.”
The video is part Fanta Girls, part 8-bit Pixel graphics, part Claymation, part Bladerunner, and all hot. See the video, the making of, and the press release all after the break.
A new commercial for ESPN’s coverage of the NASCAR Nationwide Series features some great action-packed CG by Zoic.
“Dominoes,” the first spot in ESPN’s new campaign for the NASCAR Nationwide Series, conveys the fast and unpredictable action of the series — where up-and-comers get a shot at beating seasoned drivers. Using the tagline IT’S ANYONE’S RACE, the spot tells the story of a driver who manages to sneak his way to the front of the pack when a fight for the lead turns into a massive pile-up. Through a combination of CGI animation and cutting edge facial capture technology, Zoic and agency Wieden + Kennedy were able to create a hyper-real environment containing expressive human characters. With the hard driving soundtrack of Metallica’s “Master of Puppets,” “Dominoes” captures the intensity of NASCAR and showcases the fine line between winning and losing.
EA’s new “Amy of Two: the 40th Day” (for Xbox360 and PS3) has an amazing new commercial from Zoic. You can view it online, or download the 175M Quicktime MOV. (01/19/2010: At Interdub’s request, I have removed the Download Link. Simply hit the View link, and you’ll see a download link on the page.)
I guess it’s a successful commercial, because I sure want to play it now.
The annual Hess Holiday Toy commercial got some attention from digital studio Speedshape, who used CG animation, matte paintings, and 3d renderings to bring the classic formula one racecar duo to life.
“We created the 3D renders of the racecars with a combination of HDRI environments for distant environmental reflection and lighting, and built full 3D environments for closer proximity reflections — not forgetting the great key and fill lighting from the team,” comments VFX Supervisor Connor Meechan. “This combination coupled with our compositing pipeline made it possible to bring to life our client’s vision and then exceed it.”
The full press release is available after the break, and the commercials can be seen on Speedshape’s site.
An impressive result from FX, Ida shows the capabilities of a one-man TV production studio in Mozambique, armed only with MachStudio Pro and ATI hardware who has created and published commercials for the “Arroz Leao” rice in the region. The particularly impressive part of this accomplishment: The entire commercial was produced start-to-finish in a single week.
The tools: ATI FirePro V8750 as the backbone for graphics acceleration; 3ds Max for modeling; MachStudio Pro for lighting and rendering (Pal frames rendered at 1.2 sec/frame!); After Effects for foreground and background compositing; and Premiere Pro for audio and final editing.
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