Stories from March 15th, 2010

CBS to present Final Four in 3D at your local theater


Recently we covered where ESPN has announced that is will be starting a 3-D channel. Now, CBS has announced that they will be showing the Final Four of NCAA men’s college basketball tournament. However, instead of showing this over-the-air, CBS will be broadcasting this to over 100 theaters nationwide. This will be CBS’ first attempt at 3-D programming. As such, it is really an experiment more than a commitment to 3-D. The broadcast will be distributed to movie theaters by Cinedigm Digital Cinema

via CBS to present Final Four in 3D at your local theater – USATODAY.com.

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Stories from February 25th, 2010

CBS Bringing Fantasy statistics to life in 2010

Sensing they may have stumbled onto something powerful, CBS Sports has partnered with Tableau Software to create a whole slew of new interactive visualization products for fantasy baseball and football fans.  But just new visualizations isn’t all, they’ve issued a Call for Ideas to the community to see what new information you want!

Not only will the visuals you see be easy to understand and interpret, but they will also be interactive, allowing users to see exactly what they want while filtering out data not useful to them. We hope you enjoy our latest enhancement to help you win your league in 2010. What are your thoughts on the new feature? What visualizations might you like to see? We’d like to hear your thoughts and suggestions.

A big win for Tableau certainly, and could be a huge tool for fantasy fans (the hardcore fantasy fans spend as much time crunching statistics and numbers as most PhD physicists).  What would you like to see?

via Fantasy Baseball – Bringing Fantasy statistics to life in 2010 : FantasyNews.CBSSports.com.

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Stories from February 3rd, 2010

3D Outdoor Advertising in New York’s Grand Central Station

New Yorkers have a new treat in the famous Grand Central Station as N4D and CBS Outdoor have partnered up to place an HD 3D projection display in the terminal that will be shown daily all month long from 11:30am to 1:30pm (lunch hour-ish), along with 3D diorama’s placed throughout the terminal.  Unfortunately, they all require glasses which will be handed out to the estimated 70,000 visitors every day.

“CBS Outdoor is very proud to debut this revolutionary new step in outdoor advertising in one of the nation’s highest-profile locations: Grand Central Station,” said David Lane, vice president Digital Media CBS Outdoor. “And we’re thrilled to be doing so with Visa, whose 'Go World’ high-definition 3D commercials will create a one-of-a-kind brand experience as well as a show-stopping moment for millions of commuters.

While I commend them for their “forward thinking” in 3D advertising, I have to deduct points for choosing a glasses-based presentation method.  It’s gonna create a huge mess as people just drop them on the floor, creating waste and garbage, and probably going to do damage to the reputation of 3D as a whole in the long-run.

via CBS Outdoor Brings 3D Outdoor Advertising to New York’s Grand Central Station — NEW YORK, Feb. 2 /PRNewswire-FirstCall/ –.

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