Brand New’s Honda CR-V Superbowl Spot
The new ad for the Honda CR-V will debut during this weekend’s SuperBowl XLV, showing the work of “Brand New School” in dealing with some fun compositing work.
On location, the BNS team used the ARRI Alexa digital camera system to capture HD source footage. Also, a crane car called The Edge System from Performance Filmworks allowed the crew to capture the moving vehicle from various angles as it appeared in different situations at and near the picturesque airport.
For BNS VFX supervisor Vadim Turchin and many studio artists, the first steps in post were to track the live-action scenes and rotoscope the background and the CR-V. A matte painting was created for the background, which was projected onto 3D geometry in Maya. All the elements were then put together in After Effects, along with additional plates, particle effects, and initial color correction. Final color was handled in Autodesk Flame.
See the spot below, and read the release after the break.
Honda CR-V “Forecast” from Brand New School on Vimeo.
VizWorld.com 
Comments