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Well it’s finally hear. Point your mac at the Mac App Store and you can get Final Cut Pro X for $299, Compressor for $50, and Motion 5 for $50. What used to cost over $1000 comes in at just shy of $400. Of course, Apple is touting this as a huge improvement all around:
“I’m blown away by what Apple has done with Final Cut Pro,” said Angus Wall, Academy Award-winning film editor. “Final Cut Pro X is incredibly modern and fast, but most importantly it lets you focus on telling your story in the most creative way, while it actively manages all of the technical details.”
However, not everyone is impressed:
Secondly, Apple seems to have removed stuff, moved stuff, and hidden other stuff from a well-established pro tool. moving/hiding/removing stuff in a pro tool is something that a software maker does at its own risk (look at the mess that Adobe has allowed a tool like Photoshop to become), so in many ways Apple’s committed a cardinal sin by messing around with Final Cut Pro too much.
I freely admit I am not a Final Cut Pro user. From those of you out there, what are your opinions?
via Apple – Press Info – Apple Revolutionizes Video Editing With Final Cut Pro X.
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Matt Toder has a piece up at Gizmodo on the new Final Cut Pro X, and how in spite of all the new features, he’s dumping it for Avid. Mostly, the entire review is summed up in this one sentence:
And now we’ve been given a glimpse of FCPX, a massive, from-the-ground-up revision of Final Cut Pro which proves one thing definitively: that Apple understood many of the problems that were inherent to Final Cut Pro. But, instead of fixing them, they just decided to change everything.
He does break it down into more details tho, particularly in how the new interface seems to go a little too far towards automation, taking away some valuable controls.
The biggest, most apparent change is the absence of the source monitor: it’s the iMovie-ing of non-linear editing. Of all the people watching the preview, applauding wildly and yelling out “I want it!” and “thank you,” I can’t believe that one person didn’t scream, “where’s the freaking source monitor?” This represents a gigantic change in the way non-linear editing occurs, a nearly unfathomable one. Since non-linear editing was invented, the mainstays have been the source monitor, the record monitor, the browser and the timeline. To take one of these away means that non-linear editing has to be rethought entirely. I’m not quite sure how you can set an exact in point without it, especially when you’re forced into using the iMovie yellow selection brackets.
What do you think? Has Apple embraced the consumer, in lieu of the professional?
via Why Final Cut Pro X Is Sending Me Back to Avid.
Graphics apple, finalcut, review
It was a long time coming, but Apple has finally announced Final Cut Pro X. Announced at NAB, the new version offers whole new levels of compatibility with Apple’s rapidly evolving operating system.
Apple says Final Cut Pro X has been rewritten from the ground up, with support for 64-bit, a user-interface redesign, and a whole host of new features. The software takes advantage of core Mac OS X features like Cocoa, Core Animation, Open CL, and Grand Central Dispatch to speed up and fine-tune performance.
In addition, it now support up-and-coming 4k resolutions, magnetic timelines, and background rendering. Still no BluRay support, but that goes hand-in-hand with Apple’s continue insistence on Online Video support.
It’ll be available in the new Mac App Store for $299 in June.
via Apple announces Final Cut Pro X | Video | Creative Notes | Macworld.
via Final Cut X Announced at NAB | tuaw
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At the recent PreNAB Editor’s Lounge, some experts got together to discuss what’s going on in the field of post-production. Between discussions of the new Final Cut Pro and the impact of the Japanese quakes on availability of HD-CAM-SR tapes, they got into the popularity of 3D.
3-D was coined the “wild west” and does not appear to be a fad. Consumers now base their decision on whether to see a movie in 3-D based on story content vs. the 3-D experience. Bigger budgets still remain limited to film, while the broadcast market remains more events driven with the networks looking for a budget conscious business model for creating content. It was stressed that the editorial process for 3-D is quite different than 2-D. Cutting and pacing is quite distinct along with managing transitions with similar depth cues. There are things you simply can’t do in 3-D that you can in 2-D. To complicate matters even more, there is currently no QC for the technology. In order for an editor to learn the art of 3-D editing it was suggested by Lucas Wilson (Director of Business Development for 3ality Digital) to search for free 3-D footage to download.
The discussion of Apple was another hot topic, as Apple continues to ignore the popularity of BluRay. Their reasoning is that the world is moving to a live-streaming and online media space, but it leaves lots of people forced to work in “the current” instead of “the future” without a simple route to BluRay.
Get the cliff-notes after the break, and watch the event via some videos on Vimeo.
PreNAB Editors’ Lounge 2011 Part 1 from Editors' Lounge on Vimeo.
Read more…
Graphics alphadogs, apple, nab
A new product from HighlightCam aims to eliminate all the tedius work from video editing (for the typical consumer of course) through careful use of some smart algorithms. Built for iPhone and iPod Touch, their app allows you to load in your videos, answer a few short questions, and let their Amazon Cloud-driven service create the video you want.
“Using HighlightCam, anyone can create a minimovie regardless of their level of technical sophistication – we have developed the most advanced video technology available to make our app accessible and fun for even technophobic users,” said Robert Neivert, CEO of HighlightCam. “With our service, you can take vacation videos, pics of your kids, pets or friends and turn them into a great-looking video with the push of a button – we want to empower the use and sharing of edited video for people who don’t want to learn Adobe® Premiere® or even iMovie®.”
Available right now in the iTunes App Store for Free! Get the full details after the break.
Right now my biggest question is how are they paying for this? Amazon’s cloud is great, but it’s not free, and I don’t see anything in their app about money.
Update: Commenter ‘Eric’ gives us the details on payment:
it makes money by charging you ‘credits’ to make movies…you start out w/ 10 and you have to buy more
Read more…
Graphics apple, highlightcam, ios, mobile, software
Apple has just refreshed the MacBook Pro line of hardware with some impressive new offerings, dumping the previously used NVidia chips for Intel Sandy Bridge and AMD Radeon chips. Just check out what you get for $1800:
15-inch MacBook Pro – No more Core i5 options for the middle child — these two strictly get the Core i7 and AMD Radeon HD 6000M goods. The $1,799 model packs a 2.0GHz quad-core Core i7 processor, AMD Radeon HD6490M graphics with 1GB of VRAM, and a 500GB hard drive. On the higher end, there’s a $2,199 model which buys you a faster 2.2GHz Core i7 chip, AMD Radeon 6750M graphics, and 750GB hard drive. There are also 128GB, 256GB, and 512GB SSD options. Also, as far as we understand, the graphics switching will work exactly like the previous models — it automatically switches between the GPU and IGP depending on what you’re doing.
Quad Core CPU, Radeon 6490 video card, and the new Intel Light Peak technology now called Thunderbolt. I sell a few more ads (or Amazon affiliate commisions!) here on VizWorld, and I might finally upgrade my old Black MacBook.
via Apple refreshes MacBook Pros with Sandy Bridge processors, AMD graphics, Thunderbolt I/O tech, and HD cameras — Engadget.
Hardware amd, apple, intel, laptop, sandy bridge
A new patent awarded to Apple reveals an interesting new way to create a 3D autostereoscopic display. Rather than a parallax barrier, their display uses tiny pixel-sized domes that can effectively ‘project’ different visuals in different directions, enabling a 3D effect when viewed and then have some true multi-viewing angle effects.
It states: “An exceptional aspect of the invention is that it can produce viewing experiences that are virtually indistinguishable from viewing a true hologram.
“Such a “pseudo-holographic” image is a direct result of the ability to track and respond to observer movements.
“By tracking movements of the eye locations of the observer, the left and right 3D sub-images are adjusted in response to the tracked eye movements to produce images that mimic a real hologram.
Of course, rumors abound that the iPhone4 will boast a holographic display, and other such extravagance. This technology is probably still a few years away from being producable, and then will require some interesting software development to make it work.
via Disinformation. and Telegraph
Hardware 3d, apple, patent, stereoscopic
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