PostProduction Changes explored at AlphaDog’s Pre-NAB Editor’s Lounge
At the recent PreNAB Editor’s Lounge, some experts got together to discuss what’s going on in the field of post-production. Between discussions of the new Final Cut Pro and the impact of the Japanese quakes on availability of HD-CAM-SR tapes, they got into the popularity of 3D.
3-D was coined the “wild west” and does not appear to be a fad. Consumers now base their decision on whether to see a movie in 3-D based on story content vs. the 3-D experience. Bigger budgets still remain limited to film, while the broadcast market remains more events driven with the networks looking for a budget conscious business model for creating content. It was stressed that the editorial process for 3-D is quite different than 2-D. Cutting and pacing is quite distinct along with managing transitions with similar depth cues. There are things you simply can’t do in 3-D that you can in 2-D. To complicate matters even more, there is currently no QC for the technology. In order for an editor to learn the art of 3-D editing it was suggested by Lucas Wilson (Director of Business Development for 3ality Digital) to search for free 3-D footage to download.
The discussion of Apple was another hot topic, as Apple continues to ignore the popularity of BluRay. Their reasoning is that the world is moving to a live-streaming and online media space, but it leaves lots of people forced to work in “the current” instead of “the future” without a simple route to BluRay.
Get the cliff-notes after the break, and watch the event via some videos on Vimeo.
PreNAB Editors’ Lounge 2011 Part 1 from Editors' Lounge on Vimeo.
AlphaDogs Post Productions was brought in to complete the new reality show K-Ci and JoJo Come Clean. It’s a non-scripted 9-episode series for TVOne about the duo’s hard road back to sobriety. Everything went well, until post-production came along and they realized one of the primary cameras used in the project suffered from a Dead Pixel.
VizWorld.com 
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