We’ve mentioned Hatsune Miku before, the virtual pop star taking Japan by storm. Now she’s moved to the next level through corporate sponsorship and a television commercial for the new Toyota Corolla.
Watch Hatsune Miku as she steps out of her new 2011 Toyota Corolla and then steps onto the stage. With big dreams in a compact package, both the Corolla and Miku are driving straight to the top.
The commercial is well-done, although it’s just basic CG and comp work, none of the Pepper’s Ghost illusion (until the very end).
Axe’s European brand Lynx deployed a clever augmented reality advertisement in the Victoria railway station, tying into their recent televised commercial about angels falling to earth.
On March 5, the Unilever-owned brand (known as Axe in the U.S.), put signs in the Victoria railway station telling travelers to look up to a giant video screen. On the screen, they saw an image of themselves plus the angels, who are featured in both the English and U.S. ad campaigns. As this video shows, the reactions ranged from surprised to somewhat lewd.
The result is impressive, but I think it’s a bit misleading. Lots of people talk about “interacting with them”, but from the short video clips shown it seems the angels simply repeat the same sequence, no matter what.
We’ve discussed junaio a lot here on VizWorld, and today they’re back with another augmented reality press release. It’s really no different that their other work, except this time it’s with a bigname company: Coca Cola of Germany. It’s actually done with Sausalitos, a restaurant and bar chain popular in the region, but by viewing the ad with the “Sausalitos” Channel in the junaio app, you see the AR ad and get a coupon for a free Coke.
Sausalitos together with Coke zero of Germany just launched their Augmented Reality campaign on junaio this week. Traditional advertising is losing traction and people often pay little attention to commercial messages found in newspapers and magazines. Now, the much talked about Augmented Reality (AR) technology as available within the smartphone AR browser junaio may change all that. junaio`s highly sophisticated image recognition and object tracking capabilities make it possible to recognize a print ad and call up additional digital content to delight the viewer and draw renewed attention to a sponsor`s message.
A new fun little augmented reality game from Zugara for Nestle allows the user to fill little bottle of their favorite flavored drinks, while avoiding an ‘I Love Lucy’-ish backlog disaster. Working with a Webcam, it’s an augmented reality experience that’s completely marker-free, simply detecting the user’s face and hands as input.
“Nesquik Factory” was developed to be a social gaming experience. To help players share the fun with friends and family a “snapshot” is automatically taken at that exact instant they lose. Then, if they choose, players can easily share their snapshot (and their score) on Facebook.
It’s a simple little game and somewhat fun to play. I am impressed how well the recognition seems to work.
With a trick similar to the Infiniti M unveiling, these guys brought the Toyota Auris to live in the “Get Your Energy Back Campaign.”. A lonely Auris parked in an alley comes to life with some clever projected overlays from 7 nearby projectors, at first transforming then unveiling the various electrical and power systems.
If you watch the Making Of video below, you’ll see some of the Maya UI in how it was built.
It might seem a bit unorthodox, but when Microsoft Gold Certified Partner ‘Sclera Design’ needed some publicity for their new SharePoint deployment systems, they turned to PookyMedia who created an entertaining commercial using the Machinima tools in Second Life.
Joining Microsoft Gold Certified Partner, Sclera Design http://www.scleradesign.com to craft a series introducing The Troubleshooter, PookyMedia gives the Old West a Second Life. See what happens when The Troubleshooter rides into town.
Given the ease of creating scenes like this (which would typically require VFX, set construction, costume design, and more) I suspect we’ll be seeing more of it. Especially on the internet, where such advertising is already playing to a self-selected market (those people who can already use a computer) and targeted advertising is simpler.
Oren Frank at AdAge gives us the pitch on why data visualization is “about” to become very important for businesses, missing the point that for many it’s been important for several years. Even with that odd point, he does hit the mark: It’s a matter of Bandwidth. Not the internet tho, your brain.
The problem is bandwidth; our text-based input/output through-rate just can’t cope with the amounts of information we deal with today. The results are all around us: shorter texts on all media, SMS, lower common denominators for content quality and, of course, the 140-character epidemic. Add to that the increase in the number of HD screens surrounding us and the exponential growth in processing power, bandwidth, and storage and you get the rise of data visualization as an important factor in modern communications.
Zugara partnered up with ESPN & AT&T to help build a clever banner ad for their “Rethink” campaign, that uses basic augmented reality and face tracking tools to let you use your own head to score some goals from the comfort of your own desk.
Practice your heading skills with this World Cup banner game for AT&T, created out of Digital agency Zugara, BBDO and Zoic Studios. Zugara, best known for its useful AR-enabled technologies, applied its ZugMo motion capture tech that allows users with a webcam to practice heading in some corner kicks. The banner is currently in rotation at ESPN.com.
Watch the demo video above, or hit the link below to go directly to a test page and try it yourself.
We’ve mentioned Hatsune Miku before, the virtual pop star taking Japan by storm. Now she’s moved to the next level through corporate sponsorship and a television commercial for the new Toyota Corolla.
Axe’s European brand Lynx deployed a clever augmented reality advertisement in the Victoria railway station, tying into their recent televised commercial about angels falling to earth.
We’ve 
A new fun little augmented reality game from Zugara for Nestle allows the user to fill little bottle of their favorite flavored drinks, while avoiding an ‘I Love Lucy’-ish backlog disaster. Working with a Webcam, it’s an augmented reality experience that’s completely marker-free, simply detecting the user’s face and hands as input.
VizWorld.com 
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