What’s the story on marketing trends that has the most response by consumers? HINT: MOBILE FIRST is where it’s going. And, not just mobile, but mobile that (smartly) is focused on a visual experience; note the Google 3-pack, which is easier to navigate on mobile devices and gives better definition and clarity to images on the smaller screen.

Also aligned with using mobile to make purchasing decisions in the moment is the trend toward larger BUY buttons in mobile e-commerce. Obnoxious? Maybe. Definitely easier to find, easier to reach with your thumb while doing one-handed navigation, even on the new spate of larger handheld devices.

Check the rest of the trends that are showing up in marketing to consumers for 2016. I would bet they will carry through for the next few years until faster ways to get from search to shop to purchase push these trends aside.

2016 Consumer Marketing Trends

2016 Marketing Trends (Consumer)