Pinterest and Instagram usage doubles since 2012

36% of adult smartphone owners use messaging apps, while 17% use apps that automatically delete sent messages. These types of apps are adding to an already complex terrain of digital and social communication. Meanwhile, social media platforms continue to attract dedicated users.

Sourced through Scoop.it from: www.pewinternet.org

Faster bandwidth? Better cameras on handhelds and phones, higher resolution screens on tablets… it’s not necessarily any one of those things in particular, or maybe it’s just the ease of taking and sharing pictures that’s caused the great growth in Pinterest and Instagram.

 

Visuals are driving more social media platforms (and the advertising that’s being seen on them), and even Twitter, while still constrained by 140 characters for text has greater capabilities in managing pictures and video.

 

This research from the Pew Research Center from survey work done in early 2015,  compares mobile messaging usage compared with 2012, stating,

Some 31% of online adults use Pinterest (up from 15% in 2012), while 28% use Instagram (up from 13% in 2012).

 

If you’re working in communications, perhaps you would consider layout and composition (for art and photography) becoming as important as good writing techniques.