In July 2015, BuzzFeed videos generated over 1.9B views across the main video platforms. We take a look at how Buzzfeed video is taking over the world.

Sourced through Scoop.it from: www.reelseo.com

Buzzfeed is perhaps the ultimate curation/content producer: as a hybrid of finding and sharing content that seems to go viral at Buzzfeed’s slightest touch, they have blended the deepest of analytics on viewer’s reactions to video content with the ultimate agile methods of editing and re-editing content to get the greatest buzz going.

 

The curation piece of the puzzle is Buzzfeed’s use of Facebook and YouTube to distribute content. Buzzfeed’s been careful to take advantage of Facebook’s autoplay in the first few seconds of a Facebook video, loading the interest in the content in that vital few seconds to grab the viewer’s interest. (Video content creators, take note!)

 

And what’s the secret formula behind Buzzfeed’s “virality”?

 

When Jonathan Perelman, then BuzzFeed’s GM of Video & VP of Agency Strategy, spoke at the 2014 ReelSummit, he shared the brand’s magic formula for video content marketing, and confirmed that consumers share video content for 5 main reasons:

  • To be social
  • To express how they are feeling about a particular topic
  • To show off, or humble-brag
  • To prove they were the first ones to find something
  • To make friends and colleagues laugh

 

Source: How Buzzfeed is Taking Over the World – One Video at a Time http://www.reelseo.com/buzzfeed-video-strategy/#ixzz3k95qER3F
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