Social media has earned the odd acronym of SM, which could also mean that, for marketing managers or digital non-natives there is some level of sadomasochism involved in keeping up with the trends, whether or not to drop Facebook YET, deciding if Google+ is a wasteland, and how often to Tweet.
For the unenlightened, here is a handy reference to Snapchat (a picture-based social media platform) directed towards the communications professional. It makes no promises of wealth or fame, but does get to the heart of the “secret sauce” that has made Snapchat popular to some affinity groups. Popular, however, only may last for a limited time, and depending on when you read this article Snapchat may have changed into something else (as Foursquare has done) or been purchased and absorbed into something larger (see Ofoto), or just quietly declined (anyone remember MySpace?).
Read on and please comment below.
