New Licensing Agreement Brings the Martha Stewart Design Aesthetic to 3DPrinting
MakerBot and Martha Stewart Omnimedia offer Martha Stewart 3d filament and designs
It cannot be denied that Martha Stewart’s influence is probably as profound and widespread as Julia Child’s was a generation before her. The American “homemaker” (female or male) would learn to say “it’s a good thing” while applying practical intelligence and straghtforward skills from everything to performing mundane chores to preparing a holiday feast for friends and family.
But Martha Stewart (both the person and the brand she created) has never been a luddite or stick-in-the-mud when it comes to technology, and it should be no surprise that, just in time for your holiday preparations, Martha Stewart Living Omnimedia Inc. has entered into an exclusive agreement with MakerBot (a subsidiary of Stratasys Ltd.) to distribute 3D printing materials and jointly develop 3D printable designs.
The collaboration includes Martha Stewart for MakerBot® Filament, MakerBot’s first-ever co-branded collection of MakerBot Filament, as well as Martha Stewart for MakerBot Digital Store collections, with models to be purchased, downloaded and 3D printed on a MakerBot Replicator® 3D Printer. Three new Martha Stewart for MakerBot PLA Filament colors and the first Martha Stewart for MakerBot Digital Store collection, the Trellis Collection, are available now at makerbot.com and on MakerBot’s Digital Store.
“We are big fans of Martha Stewart and her thematic designs,” noted Jenny Lawton, acting CEO of MakerBot. “We think her creations and colors are a natural fit for 3D printing. Seeing a renowned lifestyle brand such as MSLO introduce 3D printable merchandise is a true testament to their company’s innovative outlook. By working with the MSLO team, we’re able to broaden our reach and bring Martha Stewart’s design aesthetic to an entirely new audience.“
The press release about the partnership includes the following statements:
The MakerBot and MSLO partnership is a relationship that MakerBot describes as a true collaboration. Martha Stewart and her team of designers are working side by side with the MakerBot design teams to produce MakerBot Digital Store collections that allow customers to easily 3D print premium Martha Stewart content in custom Martha Stewart colors. MakerBot created the MakerBot Digital Store to sell original, fun and collectible digital content specifically designed for MakerBot Replicator 3D Printers. The MakerBot Digital Store offers a wide selection of 3D printable models that are verified by MakerBot as easy to print, and the new Martha Stewart designs will add to the store’s variety of useful 3Dprintingoptions.
“We are thrilled to work with MakerBot to bring our signature color palette and designs to the world of 3D printing,” noted Martha Stewart, Founder and Chief Creative Officer of MSLO. “3D printing allows for cost-effective product design without compromising artisanal character. With this partnership, we are able to leverage our expertise and expand our business into the exciting new 3Dprinting category.”
The initial Martha Stewart for MakerBot PLA Filament colors, Lemon Drop, Robin’s Egg and Jadeite, are available starting today, November 17, at MakerBot Retail Stores in New York, Boston and Greenwich, Connecticut, and online at http://store.makerbot.com/pla-filament. These new Martha Stewart colors join more than 20 other MakerBot PLA Filament colors that are made to add a fun and dynamic element to 3D printing. All MakerBot Filaments are manufactured to produce the highest quality 3D prints.
MakerBot launches exclusive agreement with Martha Stewart Living Omnimedia to develop and market Martha Stewart for MakerBot® Filament and Martha Stewart for MakerBot Digital Store collections. Three new filament colors and a Trellis Digital Store collection are currently available on www.makerbot.com.
The first Martha Stewart for MakerBot Digital Store collection, the Trellis Collection, allows MakerBot users to download exclusive table accessory designs. This first collection offers a coaster, napkin ring, place card holder and LED votive holder and is available today at digitalstore.makerbot.com/martha- stewart. Individual designs start at $0.99 and the full collection is available for $2.99.
To learn more about MakerBot, visit makerbot.com. To learn more about Martha Stewart Living Omnimedia, visit marthastewart.com.
