Movie theaters/online ticketing sites have been forced to find creative ways to reach consumers online.
Source: blog.compete.com
Big screen, digital projection in high resolution, 3D… what will save movie theaters from more empty seats?
As sound in movies has been polished to multichannel surround (and often near-deafening volume levels), visual effects and CGI dominating blockbuster movies (AVATAR comes to mind), and James Cameron is filming in high-speed rates that surpass what the eye (brain) can follow.
On the home front, 4K and curved screens to pack in better pictures (higher clarity, richer blacks, and wider viewing angles), combined with OTT, on-demand, binge-watching is probably the strongest pull away from theaters… not to mention high-priced tickets and having to go out and catch the movie on the theater’s schedule.
It could be said that the decline has been going on for a long time: few VizWorld.com readers will remember going to the Drive-In theater, an American habit that sprung with the growth of the 1950’s suburban sprawl that seemed to peak by the mid-1960’s. Color television, Cable TV: these have all been attributed with the continuing decline.
I believe the more relevant question becomes “how can we best tell stories visually, in a compelling and memorable way? Is one venue better than another for the story? And what do I need to do to tell that story through that medium in the most effective way?”
[…] Movie theaters/online ticketing sites have been forced to find creative ways to reach consumers online.Source: blog.compete.comBig screen, digital projection in high resolution, 3D… what will save movie theaters from more empty seats? As sound in movies has been polished to multichannel surround (and often near-deafening volume levels), visual effects and CGI dominating blockbuster movies (AVATAR comes to mind), and James Cameron is filming in high-speed rates that surpass what the eye (brain) can follow.On the home front, 4K and curved screens to pack in better pictures (higher clarity, richer blacks, and wider viewing angles), combined with OTT, on-demand, binge-watching is probably the strongest pull away from theaters… not to mention high-priced tickets and having to go out and catch the movie on the theater's schedule.It could be said that the decline has been going on for a long time: few VizWorld.com readers will remember going to the Drive-In theater, an American habit […]