visual.ly logoVisually, the world’s marketplace for visual content, today announced the launch of “Visual.ly Campaigns”, a platform upgrade that helps marketers achieve measurable goals through custom packages that delivers visual content, at the right frequency, through targeted channels.
[For an in-depth interview with Visually co-founder Lee Sherman, please see our video at https://vizworld.com/2014/02/visually-a-creative-collaborative-marketplace-that-has-learned-how-to-scale-interview]

Visually, a full-service platform known for revolutionizing the creation of visual content, has made it possible to produce a steady stream of infographics, presentations, web experiences and videos at unprecedented speed and scale. Now, with Campaigns, Visually provides brands with a completely scalable solution throughout the entire marketing campaign lifecycle— from ideation to calendaring, publishing, distribution, and native analytics— the best-available analytics tool in the market today. Native analytics solves the biggest problem faced by marketers, the need to measure the ROI of their content marketing campaigns.

“Unlike with a traditional agency, the Visually approach gave us a more transparent view of the creative process, letting us see first-hand the dialogue between the scriptwriter and the animator.” Says Livia Barton, Digital Marketing Manager at World Bank.
 
Campaigns automates the process of creating a content strategy and developing an actionable plan for achieving a brand’s goals. Once a creative brief is filled out, a certified creative director from the Visually Marketplace prepares a custom content package – including a mix of infographics, videos, presentations, reports, or interactive web experiences – that best achieves their goals. From there, the creative director will develop a strategic rollout calendar that maximizes the campaign’s engagement and impact. Each campaign will include a custom set of companion micro-content – short-form content optimized for social media distribution – that will amplify and promote the larger pieces in your campaign. Finally, Visually’s custom analytics platform “Native Analytics” lets anyone track, measure, and share the success of the campaign – on the brand’s own channels and across the web.

Anne Mercogliano, Head of Small Business Marketing at Twitter says, “The Visually team consistently produces high-quality work to help us execute on creative, visually appealing projects in a timely manner.”

“Visually is extremely proud and excited to launch Visual.ly Campaigns.” Says Stewart Langille, Co-Founder and CEO of Visually, “after 3 years of development, we’re ready and committed to providing the most scalable and high quality solution to producing and tracking content to the most innovative brands.”