As the increase of visual marketing through Pinterest, the ExactTarget Marketing Cloud from salesforce.com announced the expansion of its 1:1 digital marketing capabilities with the addition of Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest. As a launch partner of Pinterest’s MarTech Developer alpha, ExactTarget Marketing Cloud was selected to have official access to the Pinterest Business Insights API.

“The Value of Pinterest as a Social Commerce Platform for Your Business”

The integration will enable marketers to easily view Pinterest analytics data directly within the ExactTarget Marketing Cloud, empowering them to better optimize 1:1 digital marketing around what customers and their communities are pinning.

According to ExactTarget Marketing Cloud’s 2014 “State of Marketing” report, 56% of marketers either currently use Pinterest or plan to use the service in 2014.

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“As Pinterest increasingly becomes a part of the customer journey, brands need to take into account Pinterest insights not only for social marketing, but to better inform all digital marketing,” said Scott McCorkle, President, Technology and Strategy, ExactTarget Marketing Cloud. “We welcome Pinterest Business Insights into the ExactTarget Marketing Cloud to give brands the ability to connect more closely with customers and pinners.”

“As our customers increasingly turn to Pinterest for inspiration, we see a tremendous opportunity to further expand the Pinterest experience across digital channels towards the creation of a truly engaging shopping experience,” said Catherine Wood, Director, Relationship Marketing, HauteLook. “The data insights from Pinterest enable us to predict trends, develop more relevant content, and empower our customers to influence the merchandise we offer.”

Global Marketing Leaders Deliver 1:1 Marketing at Scale With the ExactTarget Marketing Cloud

More than 10,000 companies are now managing digital marketing at scale with the ExactTarget Marketing Cloud from salesforce.com, the leading 1:1 digital marketing platform. No other solution enables marketers to manage the entire customer journey, build a single view of the customer and deliver 1:1 relationships at scale.

Pricing & Availability

  • ExactTarget Marketing Cloud Pinterest business insights is expected to be available in July 2014.

 

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