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When  a passion or a personal project inspires a business, it’s bound to have good results for like-minded people. That’s what was behind a series of Røde Microphones designed originally for the non-professional consumer market, yet has become a world-wide tool for videography at all levels as the capabilities of digital cameras themselves blur the line between consumer and professional use.

Scott Emerton of Rode MicrophonesIn this interview with Scott Emerton, Marketing Manager of Røde Microphones, I learned how Røde Microphones founder and president, Peter Freedman, set about creating a microphone for video recording that would suit his taste after getting frustrated from the poor audio coming out of a DV camera he was using to film his son’s rugby game.

Being unable to find anything on the market at a reasonable price and meant for this kind of camera, he used his own expertise and company resources to create what he considered to be a suitable external microphone for these cameras.

When DSLR cameras appeared with video capabilities, Røde microphones were just the thing to give them high-quality sound, and they quickly became market leader in this area.

Røde has now stepped into creating microphones for smartphones, particularly the iPhone, to give that same high-quality result at a consumer price point with professional capabilities.

Check out this interview as well for more info about the “MYRODE REEL” short film competition, which is about to close for entries on May 31, and covered by VizWorld previously: https://vizworld.com/2014/03/rode-microphones-announces-first-ever-my-rode-reel-short-film-competition-for-2014