Anvato, the integrated TV Everywhere platform provider, has just introduced a revolutionary live streaming solution that will dramatically benefit broadcasters and live-event producers. Targeted for tent-pole events, remote broadcasts, in-the-field reporting, Anvato Live Cloud simplifies live streaming, clip editing and social sharing. It addresses and simplifies the encoding requirements for multi-device delivery, while offering real-time sharing from the cloud to major social networking websites, including Twitter and Facebook. Clips are also securely archived in the cloud and become available for download. Live Cloud is available at affordable, pay-as-you-go rates. Anvato is showcasing this technology at Streaming Media East on Tuesday May 13, 2014, and Wednesday, May 14, 2014.
Their press release continues as follows: 
“The bottom line is that Live Cloud supports both live-event streaming and archiving, clip editing and social sharing in one self-service platform with HD quality. We are the first to offer this complete package.”
Until now, having the encoding hardware, delivery infrastructure and players to live stream an ad-hoc event has been expensive at best. Most organizations aren’t equipped to address the encoding requirements for multi-device delivery quickly and affordably. As a result, these organizations are missing out on the opportunities live streaming offers, including extended audience reach, social trending, remote monitoring, and monetization.
“Our goal in creating Anvato Live Cloud is to provide simple live streaming, cloud capture and clip editing to all broadcasters and live-event producers, regardless of their current infrastructure,” explained Alper Turgut, CEO of Anvato. “The bottom line is that Live Cloud supports both live-event streaming and archiving, clip editing and social sharing in one self-service platform with HD quality. We are the first to offer this complete package.”
Key highlights of Anvato Live Cloud include:
• Multi-bitrate live transcoding and archiving in the cloud
• Create and share highlight clips in the cloud
• Video player included for desktop and mobile
• Social sharing, including Twitter and Facebook
• Broad encoder support, from free software to broadcast hardware
• Self-service SaaS platform
Unlike consumer solutions, Anvato Live Cloud is based on the powerful, award-winning Media Content Platform (MCP), yet it is offered as a self-service, SaaS product. MCP is the TV Everywhere solution of choice for many top tier broadcasters, including Fox Sports, NBCUniversal, Gray Television, Hearst Television, LIN Media, Scripps and Univision.
To learn more about Anvato Live Cloud, visit http://livecloud.anvato.com/
