RED and The Berrics announced on April 7, 2014 that they would partner for a project called REDirect. REDirect is a competition among twelve well-established skateboarding filmmakers. The contestants are Jon Holland, Chase Gabor, Ryan Ewing, Jason Hernandez, Chris Ray, Russell Houghton, Colin Kennedy, Ricki Bedenbaugh, Kyle Camerillo, Kevin Barnett, Federico Vitetta and RB Umali. The contest will run for over three months. Each competitor will submit a video from three to five minutes in length, and will have complete creative control over what they shoot as long as it relates to skateboarding.
The RED EPIC MYSTERIUM-X on a portable rig
RED will provide all the equipment needed to shoot including; RED EPIC MYSTERIUM-X, DSMC Ti Canon mount, RED TOUCH 5.0” LCD screen, and REDMAG 1.8” 128GB SSD. The videos will be shown on www.theberrics.com. There will also be behind the scenes videos posted on www.red.com. A panel (not disclosed yet) will judge the contestant’s videos in three categories including: “Best Still Shot,” “Best Continuous Shot,” and “Best Short.” The winner will get to keep all the donated equipment used to film the project. Fans will also be able to vote for their favorite piece and that contestant will win a MoVI stabilization unit.
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The Berrics hosted a session where all the contestants got together to collect their cameras and also gave them a chance to start filming with the cameras (Video above). The contestants were immediately amazed by the capabilities of the camera, particularly the EPIC’s customization, portability, and ease of use. By the end of the session, Russell Houghton said, “I’ve used a wide range of cameras throughout my years of filmmaking, and I wish I’d only used one camera the whole time, which is the RED.”
The first video was by Jason Hernandez which was posted on April 16, 2014: http://theberrics.com/redirect/jason-hernandez.html. The second video was posted on April 23, 2014 by Chris Ray Titled “Run Boy Run”: http://theberrics.com/redirect/chris-ray.html. Videos will be posted once a week every Wednesday for the next two months on www.theberrics.com .
Distinguishing features of the RED EPIC:
Taken from RED’s website: “EPIC ushers in the next generation of digital cinema, featuring a 5K sensor capable of capturing 1 to 120 frames per second at full resolution. From fashion spreads to 3D IMAX features, EPIC has crossbred elite photography with unrivaled cinema capability—all in a camera the size of a DSLR. In challenging lighting conditions, EPIC makes it easy to adapt with its ability to reach up to 18 stops of dynamic range with HDRx. Remarkable technology packed into a 4lb body – with EPIC, less is more.”
NOTE: This article was researched and developed by VizWorld.com staff member Matthew Breeman.
