The quantified self movement will likely extend to retail establishments as consumers expect more from analytics.
When consumers feel the return of value for giving up their personal data, there will be less friction between retailers and consumers about sharing that information seamlessly. Although, as the article mentions, Amazon gives access to users’ browser history, it still requires easy (visual) tools to see what this means to the end user. Opportunities abound for the retailer to make that happen, though I wouldn’t be surprised if retailers like EBay and Amazon, both web-originated businesses, take the lead over traditional retailers that still come from the brick-and-mortar environments.
This can also be applied to companies such as ZipCar, PeaPod, FreshDirect, Nike, etc, where there is even more personal data accessible and they can become “trusted advisors” at a deeper level.
And, finally, when the FDA will approve it, the potential for sharing the pharmaceutical/prescription data with end users will make a staggering impact on health care.
Or is this all too Utopian a view?
See on www.psfk.com
