Just in time for trick or treating, Discover took a poll to see if college football fans would only want to pay attention to the game, or if the spirit of giving would make them interrupt the action by answering the door.
The odds are stacked in favor of kindness, because this is a poll taken by asking questions rather than observing behavior, and any good usability/user experience researcher will tell you “Watch what people DO, not what they SAY!”. However, the visual results here are presented attractively, if not with 100% accuracy. But we’ll be lenient for Halloween, in the spirit of giving!
The next infographic, again, slightly dubious in value because it’s done with self-reporting rather than observation, still hits the timeliness of the football season.
I don’t know if these devoted tailgaiters (the 21% who say they would NEVER call off the tailgate party) really were subjected to the temperature variations listed where other tailgaters gave up, but, again, it’s an amusing visual treatment, and does tell a story with a single image, which is worth noting.
Get your candy ready and your DVR, and get your thermal heat packs and portable generators loaded, we’re heading into the fall and college football fans are an interesting group to watch.
(Infographics courtesy of @discover)
Here are the press releases with more details from the Polls:[toggles behavior=”accordion”]
[toggle title=”REMOTE IN ONE HAND, CANDY BOWL IN THE OTHER”]NEARLY HALF OF COLLEGE FOOTBALL FANS WOULD KEEP THE REMOTE IN ONE HAND, CANDY BOWL IN THE OTHER DURING TRICK-OR-TREATING
Trick Plays are Treats: Flea Flicker Voted Fan Favorite over Fake Punt, Fake Field Goal
Riverwoods, IL, Oct. 29, 2013 – Don’t be surprised if your college football-loving neighbor answers the door with a candy bowl in one hand and a remote in the other the next time the game airs during trick-or-treating. College football fans show they are loyal to both their favorite team and their Halloween obligations: nearly half, 49 percent, would spend Halloween trick-or-treating hours simultaneously handing out candy and watching their favorite team play. Other fans would handle the night differently:
- 10 percent would record the game and go trick-or-treating
- 9 percent would leave the candy out on the porch while watching the game
- 10 percent can’t decide
- But for 22 percent of fans, kids can kiss their treats goodbye. Those fans would draw the shades, turn off the front lights and whisper their cheers in order to avoid parting from their television screen. [/toggle]
[toggle title=”TAILGATING TOUGHNESS”]TAILGATING TOUGHNESS: WOMEN MORE LIKELY THAN MEN TO BRAVE SUB-ZERO TEMPERATURES FOR COLLEGE FOOTBALL TAILGATE PARTIES
Hot Dogs and Brats Edge Out Hamburgers as the Must-Have Food
Riverwoods, IL, Oct. 10, 2013 – Hats and gloves are a girl’s best friend when she’s a college football fan. Twenty-three percent of women compared to 20 percent of men would brave the coldest of cold temperatures for tailgating festivities and never call them off, according to the Discover Fan Loyalty Poll. Overall, 44 percent of fans would decide to cancel their tailgate party if the mercury read anywhere below 32 degrees.
When fans were asked how cold is too cold to hold a tailgate party: ·
- 8 percent would call it off between 41 and 50 degrees
- 23 percent would pack it in between 33 and 40 degrees
- 31 percent couldn’t handle between 0 and 32 degrees
- 13 percent would quit at 0 degrees and below
- 21 percent said they would never call off a tailgate party
- 4 percent are not sure which temperature would be their breaking point
The conference with the toughest tailgaters is the PAC-12. Its fans show the ultimate warm-blooded loyalty to their favorite college football team, as 28 percent would never call off their tailgate party, even in sub-zero temperatures. When it comes to who does what at the party, grill masters rule the roost, with 13 percent of college football fans claiming the title of “Cook” at their tailgate party. However, they better bring extra food, since 10 percent of fans call themselves “Freeloaders” and let their friends do all the work. Fans who make over $200,000 per year are also those who “freeload” the most, at 22 percent. Another 10 percent of fans consider themselves the “Grateful Guest”, signifying they bring dish to pass. As for the food fight, meats take the cake over sweets. Hot dogs and brats edged out hamburgers, 39 percent to 33 percent, as the one food every tailgate party should have, followed by chips and salty snacks at 14 percent. Fans care least for coleslaw and potato salad, at 4 percent, and cookies and other desserts, at 2 percent.
The Discover Fan Loyalty Poll gives die-hard college football fans a platform to showcase their love for the sport. For the second consecutive week, fans chose Alabama as the best team in the country right now at 42 percent, followed by: ·
- Oregon: 14 percent
- Ohio State: 11 percent
- Florida State: 3 percent
- Stanford: 3 percent
The Discover Fan Loyalty Poll is conducted twice a month by Rasmussen Reports, a nationally recognized leader in polling, who gathers sentiment by phone from 1500 college football fans who follow games at least once per week on television, radio, in person or online. The Poll leads up to the 2014 Discover Orange Bowl. Discover’s commitment to college football includes relationships with ESPN and Notre Dame Football on NBC.[/toggle]
[/toggles]
