3dWorldMag has a nice article from artist Dave Cox that covers several tricks for use with 3dsMax and VRay in automotive rendering, but that can also apply in a wide variety of other styles as well.

Automotive rendering is one of the toughest disciplines to master. As with pro car photography, the techniques you need to use are often closely guarded secrets, creating a large void between beginners and those who know what they are doing. So I’ve selected 12 tips that will help to remove some of the mystery about the subject. Whether you’re creating shots in a studio or in an outdoor environment, you’ll find these tips beneficial to streamlining your workflow.

via 12 ways to make better car renders | 3D World.