Former VizWorld contributor & longtime infographic tracker Tiago Veloso has a guest-post up at CoolInfographics on the foundations of infographics. It’s no surprise that they’ve become incredibly popular as a traffic driver, great for a quick viral burst of interest, but so many of them have fallen into the realm of worthless bandwidth sucking data that could much more easily and concisely be put into a single paragraph of text. I love his wrapup:
If you add to that the general lack of tolerance the internet user has to ads disguised of something else, the only truly good reason for a company to create an infographic is that it has something meaningful to communicate, that is better (not ‘easily’) understood through this specific form of visual representation.
