The Harvard Business Review has a nice interview with Linda Boff of GE on their use of visualizations.
As a large multinational company, we do have many audiences. And they range from employees and retirees to retail investors and thought leaders. Initially we thought about this — and I think to a large degree continue to — as a way to do external storytelling, but we have found that it works on so many different levels.
As a result, we have used data visualization in places as diverse as our annual reports or our annual report app, which is obviously geared toward investors. We’ve used it with thought leaders. When we released a white paper last fall on the industrial Internet, data visualization was a great way to tell that story.
