Details of the new Tesla K10 and K20 continue to come out, and the K10 is proving to be a bit different than anticipated.  The new Tesla K10 is using the GK104 chip, available in the GeForce cards.  This chipset lacks most of the usual Tesla features, and NVidia is getting around this by marketing it specifically to a narrow slice of the market:

NVIDIA’s market strategy here is actually summed up rather well in their K10 press release: “NVIDIA Tesla K10 GPU Accelerates Search for Oil and Gas Reserves, Signal and Image Processing for Defense Industry.” GK104 lacks the ECC and compute flexibility of the Fermi Tesla cards, but what it doesn’t lack is single-precision compute performance and memory bandwidth; and with a dual-GPU card in particular it has both of those in spades. Accordingly, NVIDIA’s goal for K10 is to go after the specific market segments that don’t need ECC and don’t need flexibility, but do need all the raw compute performance they can get. This as it turns out is something gamers are already familiar with: image processing.

via AnandTech – GTC 2012 Part 1: NVIDIA Announces GK104 Based Tesla K10, GK110 Based Tesla K20.