Toyota has teamed up with junaio and Hatsune Miku to bring the popular vocaloid sensation to life with Augmented Reality. Toyota’s already used Hatsune to advertise their 2011 Corolla, so this is just a continuation of their existing ad campaign.
Hatsune Miku may be a digital construct, but the great thing about Augmented Reality is that we can take digital and 3-D content and breathe life into it by placing it in the physical world. A virtual entity could assume all three dimensions and interact with the real world- and that’s exactly what we did for the beautiful Hatsune Miku in this most recent development for Toyota.
via Japanese digital pop-star now dancing on tables in AR « Augmented Reality Blog.
