At the eMetrics Marketing Optimization Summit San Francisco 2011, JoAnn Kuchera-Morin gave a nice 20-ish minute presentation on the AlloSphere. We’ve discussed the Allosphere before, but she gives a great presentation on some of the scientific benefits of seeing your data in such a huge & immersive setting.
The AlloSphere, a 30-foot diameter sphere built inside a 3-story near-to-anechoic (echo free) cube, allows for synthesis, manipulation, exploration and analysis of large-scale data sets in an environment that can simulate virtually real sensorial perception. It is a physical place designed to facilitate creativity and incubate ideas via collaboration. JoAnn takes us on a data trip through the brain and shows how they detect previously unseen patterns that could lead to new discoveries. Ever wonder what your data set might look like in 3D and sound like with 128 channels of audio?
If you want to see the visit, hit the link below (they’ve disabled embed’ing).
via Data Visualization as You’ve Never Imagined | eMetrics Marketing Optimization Summit Videos.
