A pair of London companies, Berg & the London Branch of Dentsu, have combined to create a line of augmented reality toys they call “Suwappu”. Choose a character’s head and a set of pants indicating the environment, and away you go.
Suwappu is a group of characters that can take lots of different forms. Primarily (or initially), the toys seen in the film – a set of collectible and swappable figures, readable by connected devices, opening up a layer of content. The Suwappu’s head signifies his personality, and his pants signify his environment – the app produces content according to its reading of each half.
Definitely watch the video below for a.. Well, I would say “better” explanation but I’m still pretty puzzled by what’s going on here.
via Augmented reality toys that change pants and personality – Boing Boing.
