The 2nd annual “Augmented Reality Event” (ARE) has posted some quick details on their upcomign schedule including presentations by Bruce Sterline, Vernor Vinge, and Will Wright.

Also returning from last year’s event, Blaise  Aguera Y Arcas (a leader in Microsoft’s mobile strategy), to top his Ted talk demonstrating innovations in Bing Maps and Augmented Reality. And if that’s not enough magic – Marco Tempest, the world’s most notable AR magician will stun the audience with a live magic show.

You can get the full list of speakers at their site, or read the press release after the break.

SNEAK PREVIEW OF ARE 2011 SCHEDULE

PACKED WITH AUGMENTED REALITY GOODNESS

March 29, 2011  – The second annual Augmented Reality Event (ARE 2011) is unveiling a sneak preview of the schedule for the world’s largest event – focused exclusively on advancing the augmented reality industry. ARE 2011 takes place May 17th-18th at the Santa Clara Convention Center in California.

Join Bruce Sterling (“the prophet” of AR) on the main stage, with Vernor Vinge (author of “Rainbows End” and “The Coming Technological Singularity”), and Will Wright (Legendary game designer of SimCity, The Sims, and Spore). Also returning from last year’s event, Blaise  Aguera Y Arcas (a leader in Microsoft’s mobile strategy), to top his Ted talk demonstrating innovations in Bing Maps and Augmented Reality. And if that’s not enough magic – Marco Tempest, the world’s most notable AR magician will stun the audience with a live magic show.

The event will feature more than 33 hours of talks running the gamut of AR essentials in Business, Technology and Production:

  • For executives of established and start-up AR companies, as well as mobile hardware companies – in search of business models and promising verticals for AR.
  • For Developers, programmers and technologists seeking the latest and greatest engines and tools for AR.
  • For Producers, designers, project managers (in gaming companies, agencies, marketers, brands, and artists) hungry for proven techniques to leverage augmented reality to advance your brand, attract and keep your customers.

For a complete list of speakers visit the website at http://augmentedrealityevent.com/are-2011-speakers/.

Special event programs include:

  • “Startup Launch pad” – Five AR startups present their business models and products in front of an expert panel.
  • “The Auggies” – Teams present on stage for the coolest live AR demo. An extraordinary trio of judges: Bruce Sterling, Vernor Vinge, and Will Wright, will comment on the demos – American Idol-style.
  • ARt Gala – A display of AR art projects and live performance art by the world’s top AR artists featuring: Helen Papagiannis, Amir Baradaran, and Sander Veenhof.
  • ARE Press Conference – If you are planning to announce a new product or service – secure your spot in the press conference that will kick off the event.
  • Exhibition and Sponsorships – A small number of booths are still available.

For complete information on every aspect of the ARE 2011, and event registration, please go to http://www.augmentedrealityevent.com.

ARE 2011 is sponsored by Qualcomm, Occipital,  and Ogmento. 

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