Axe’s European brand Lynx deployed a clever augmented reality advertisement in the Victoria railway station, tying into their recent televised commercial about angels falling to earth.
On March 5, the Unilever-owned brand (known as Axe in the U.S.), put signs in the Victoria railway station telling travelers to look up to a giant video screen. On the screen, they saw an image of themselves plus the angels, who are featured in both the English and U.S. ad campaigns. As this video shows, the reactions ranged from surprised to somewhat lewd.
The result is impressive, but I think it’s a bit misleading. Lots of people talk about “interacting with them”, but from the short video clips shown it seems the angels simply repeat the same sequence, no matter what.
Still fun to watch tho.
via Augmented Reality Ad Puts You With Angels in London Train Station [VIDEO].
So there’s a fixed point of view, and fixed location, but they can’t match lighting or shadows or reflections? They didn’t even get the matting right. Not impressed.