Retailers like Best Buy expected a quick burst of sales of 3D TVs at the end of the year as Christmas sales came through, but found quite the opposite. Ending the year down, 5% for Best Buy, it seems that 3D TV’s have not had quite the commercial success that vendors hoped. Citing the usual complaints about excessive price, poor selection of content, and other reasons, I find this discovery particularly damning:
An earlier Nielsen study also found that U.S. consumers became less likely to purchase a 3-D TV set after they experienced using one. That could again be the glasses or an overexposure to 3-D marketing that, in the end, led to a disappointing experience.
If actually experiencing the product makes people actively avoid it, you’ve got a problem.
via Retail sees disappointing 3-D TV sales during holiday season | BE on 3-D.
