io9, the SciFi venue of the Gawker network, has a list of “Lessons 2010 taught the entertainment industry”, and Lesson #3 is one that I think we all wished they had learned, but in reality seems to have bounced off the thick skin (or skulls) of Hollywood Execs.

3. 3D doesn’t guarantee anything. After Avatar earned the GDP of several Eastern European countries, and then Alice in Wonderland and Clash of the Titans both did surprisingly well, Hollywood seemed to think 3D could make any movie a hit, regardless of quality. It couldn’t. Otherwise, we’d be marveling at the awesome success of Cats and Dogs: The Revenge of Kitty Galore, Piranha 3D, Resident Evil: Afterlife, Alpha and Omega, Legend of the Guardians: The Owls of Ga’Hoole and Yogi Bear, among others. Showing a movie in 3D allows you to charge more for tickets, but that only helps if people actually show up. And we’ve learned the hard way that a lot of the time, 3D doesn’t add much to a movie — even if it was filmed in 3D instead of being converted afterwards. Bottom line: a good movie might make more money in 3D, but it won’t help a bad or indifferent movie.

via Lessons that 2010 taught the entertainment industry.

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