At the recent 3D Film Festival in Hollywood, Germany’s FullFeedback Productions and PassmoreLab took home the top prize in the “3D Narrative Feature Film (Conversion)” Category for their film “Iron Doors”.

“We are honored to accept this award from 3DFF, and we also want to thank Stephen for trusting and allowing us the creative freedom to use stereoscopy as a gentle storytelling tool. The best part is that this award confirms the validity of this approach to the film,” said Greg Passmore, president of PassmoreLab. “We chose to use depth as a tool and not a gimmick. Iron Doors is a film that uses 3D, rather than it being a ‘3D film’. In the early days of computer graphics, there were a whole slew of CGI films. Eventually, those using CGI stopped being referred to as “CGI films” — for example, District 9 — an effects film where the effects are not the point. That’s what we did with Iron Doors – not poke the viewer in the eye or throw things at the camera – but use 3D to help provide a sense of presence for the viewer.”

Glad to see more talk of using 3D as a storytelling device, not just a gimmick.  It definitely won’t be easy, but that’s what will have to happen to keep 3D in Cinema’s alive: Finding useful ways to use it to advance and further the story in ways 2D can’t, rather than just taking every single movie and shooting it with a stereo camera, just because they can.

The movie is a psychological thriller of a man locked in an iron vault, who must escape before he dies of dehydration.  It will also make an appearance at the Raindance Film Festival in London.

via “Iron Doors 3D Wins Best 3D Feature Award”.