I have written before about what I think will sink 3-D movies and television shows: movies and shows with no storyline, but with an attitude of “Hey! it’s in 3-D! It is the latest coolest thing! People will come!”
The Nielsen Company has taken a different approach. They have done research that shows that once people see 3-D televisions in action, they love it. However, they also do not want to buy into the technology because they cannot multitask, the glasses are uncomfortable, the lack of programming, or the technology is not standardized yet. USATODAY picks up the story from there:
Nielsen found that the percentage of active TV shoppers who’d consider a 3D model dropped to 12% from 25% once they experienced it firsthand and considered the higher cost and scant amount of programming available. Still, Beales says, that more than half of the respondents were impressed by the quality of the 3D images, especially for nature shows, sports, movies and games. She adds that the technology will be easier to market than high-definition TV was because so many people have already seen 3D at the movies and the difference from 2D is so stark.
The study will help cable operators and programmers figure out “what to work on to make (3D) a viable product,” she says.
