Sony has a new ad hitting Europe television viewers right now, showcasing the joy of watching Soccer in 3D.  It shows Brazilian star Kaká as he traverses the feed, building speed and strength, before kicking a goal so powerful the goal explodes.  It’s cliche, and kinda fun to watch, but is the beginning of something possibly far more annoying.

The ad is airing on both 2D and 3D networks, but on the 2D networks you see the same 3D ad.  You see both fields, as though it was projected via a dual-polarized display system, with overlays like “Do not adjust your set” and “This is 3D TV”.  At the end, it concludes with “Maybe it’s time to buy a 3D TV”.

I personally think it’s a bad idea for Sony to adopt the goal of annoying users into submission, but I guess Sony’s never been one for making consumer-friendly decisions (MemoryStick anyone?).  Guess we’ll have to wait a few months and see if sales show any difference.

London’s One Of Us Uses Baselight To Take Advertising Into A New Dimension – SHOOTonline.