It might seem a bit unorthodox, but when Microsoft Gold Certified Partner ‘Sclera Design’ needed some publicity for their new SharePoint deployment systems, they turned to PookyMedia who created an entertaining commercial using the Machinima tools in Second Life.

Joining Microsoft Gold Certified Partner, Sclera Design http://www.scleradesign.com to craft a series introducing The Troubleshooter, PookyMedia gives the Old West a Second Life. See what happens when The Troubleshooter rides into town.

Given the ease of creating scenes like this (which would typically require VFX, set construction, costume design, and more) I suspect we’ll be seeing more of it.  Especially on the internet, where such advertising is already playing to a self-selected market (those people who can already use a computer) and targeted advertising is simpler.

PookyMedia Films: The Troubleshooter – Episode 1.