First Panasonic gets the exclusive rights to bundle Avatar with their big-budget Plasma Viera televisions, now Disney and Sony team up to make Bolt & Alice in Wonderland exclusive to Sony Bravia sets.

U.S. consumers buying select Sony Bravia 3D TVs will get their choice of bundled 3D Blu-rays of the two Disney titles.

Similar bundling arrangements in other markets will follow.

A Disney spokesman said under this exclusive deal, the “Alice in Wonderland” and “Bolt” 3D Blu-ray discs will be available only with the purchase of a Sony product, at least for now.

While I’m sure the studios & television producers are hoping this will help to drive sales of the televisions to all those consumers thirsty for 3D content, I have to argue that in reality it’s doing exactly the opposite.  You know how many 3D movies are available right now?  1. And they’re making the next 3 exclusive to certain TV manufacturers.

Bullet? Meet Foot. Say Hi.

via Disney, Sony team on 3D, Blu-ray marketing – Entertainment News, 3D, Media – Variety.