It’s Official, AMD kills ATI brand

The rumors were true, AMD has just announced that the ATI brand is no more.  They’ll retain individual product names, but everything will now be under the “AMD” brand.

Product line names will be retained, with the Radeon and FirePro branding still intact, but ATI Eyefinity will now be known as AMD Eyefinity. The first graphics cards to, erm, benefit from the new nomenclature will ship “later this year,” and the whole thing is said to have been motivated by AMD’s move to Fusion APUs — hybrid CPU and GPU chips — where it’s considered beneficial to have a unified branding strategy.

via AMD kills ATI brand, you can look forward to blood-stained Radeons — Engadget.

This story written by Randall Hand

Randall Hand is a computer graphics programmer and news junky that's been working in the field for the last 15 years. He's responsible for visualizations generated on some of the most powerful supercomputers in the world, ytnef, mullion support in ParaView, and VizWorld.com.