It’s Official, AMD kills ATI brand
The rumors were true, AMD has just announced that the ATI brand is no more. They’ll retain individual product names, but everything will now be under the “AMD” brand.
Product line names will be retained, with the Radeon and FirePro branding still intact, but ATI Eyefinity will now be known as AMD Eyefinity. The first graphics cards to, erm, benefit from the new nomenclature will ship “later this year,” and the whole thing is said to have been motivated by AMD’s move to Fusion APUs — hybrid CPU and GPU chips — where it’s considered beneficial to have a unified branding strategy.