A commercial for The Golf Warehouse brought live video shot with a RED Camera together with design elements created in Cinema4D in the hands of Intake Studio, to create this visually compelling ad..
The most challenging component of the job was taking composited elements and giving them level of realism,” noted Balderston. “Working in Red’s high-resolution format enabled us accomplish that with its unique ability to maximize flexibility in the post production arena. The format allowed us to manipulate the visual effects more effectively and achieve the level of keying and detail needed to transition the look of the spot from visual effect-driven image to a more realistic style.”
See the ad here, and read the full release after the break.
Intake Studio Blurs The Lines Between A 3D World And Reality
In An FX-Driven National Campaign For Golf Warehouse And Armstrong Shank
View @: http://www.intakestudio.com/work/the-golf-warehouse/
WICHITA, KS – Intake Studio, the visual effect, animation, production and editorial boutique, was chosen by Armstrong Shank to produce, shoot, create visual effects, edit and composite a national television campaign for its client, The Golf Warehouse and their specialty website, BaseballSavings.com.The creative team at the full-service advertising, marketing, public relations and interactive agency collaborated with Intake Studio on eight FX-driven spots promoting the online catalog retailer’s equipment, apparel and accessories, which utilized a fusion of cutting-edge production and visual effect technology to bring home the client’s message.
Troy Lott, president of Intake Studio, and the commercial production company’s director of post production noted, “Armstrong Shank came to use with a great concept, script and general storyboard. Our team evolved these elements into a campaign that takes the viewer into a three-dimension world, creating a series of spots that build upon its contemporary brand.Intake creative director Heath Balderston and the agency collaborated closely throughout every phases of the production. DP Todd Schwartz shot the actors on green screen using the state-of-the-art Red Camera. The design elements were created in a 3D world on Cinema 4D and then composited into a more realistic 2D environment.
The most challenging component of the job was taking composited elements and giving them level of realism,” noted Balderston. “Working in Red’s high-resolution format enabled us accomplish that with its unique ability to maximize flexibility in the post production arena. The format allowed us to manipulate the visual effects more effectively and achieve the level of keying and detail needed to transition the look of the spot from visual effect-driven image to a more realistic style.”
“More and more frequently Intake is getting an opportunity to create spots for the national arena, and we’re thrilled about the opportunity to have our work reach a broader audience, ” said Lott. “Armstrong Shank brought us creative concepts that were both fun and challenging to produce. Their team once again created a fresh, innovative idea and worked closely withus – from its inception to the completion – providing us with the level of collaboration needed to take this campaign to the next level,” added Lott.
About Armstrong Shank:
Founded in 1981, Armstrong | Shank is a full service advertising, marketing, public relations and interactive agency. They serve clients in a range of industries, including business-to-business, finance, higher education, retail and more. Current clients include Wichita Mid-Continent Airport, Andover State Bank, A-OK Enterprises, Devore and Sons Publishing, Mountain Plains Farm Credit Services, Via Christi Health and The Golf Warehouse.
About Intake Studio:
Intake Studio is a multi award-winning visual effects, animation, motion graphics, production, editorial and finishing boutique dedicated to providing agencies with a design-driven approach to video content for multiple platforms. Its diverse team of artists and a full-roster of services provide a one-stop, concept through completion, seamless creative environment. For additional information contact Troy Lott at 316.266.4087, or visit www.intakestudio.com.
CREDITS:
Client: Golf Warehouse
Category: National TV campaign: Title: “My World” Eight :30 spots
Agency: Armstrong Shank/Wichita: Director of Marketing Services and New Product Development, Mark Chamberlin; Senior Writer/Copy Writer, Chris Steiner.
Production, Visual FX, Motion Graphics Company: Intake Studio/Wichita: Director/CD, Heath Balderston; Director of Post Production, Motion Graphics, Troy Lott; DP, Todd Schwartz. Studio: Bulldog/Tulsa; Audio Company. Lucky Dog/Little Rock, AK ; Music: Stock – Killer Track Library
