Yesterday’s news of an Augmented Reality SDK from Qualcomm was interesting enough, but now they’ve gone one step further and created a developer contest where you have a chance at $125,000 first place prize for developing an app.

Qualcomm is on a mission to help developers build fun, useful, exciting AR apps. That is why we're planning the first ever Augmented Reality Developer Challenge with $200,000 in total prize money. Games, educational apps, media & marketing tools, instructional manuals – You’re only limited by the scope of your imagination (though you must of course use the Qualcomm AR SDK to build the app). The Challenge will commence in the Fall of 2010, when the AR SDK is made available for public download.

via Developer Challenge | Qualcomm Developer Network.